Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.
Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

WE HAVE POLICIES TO ENSURE EQUAL ACCESS AND PARTICIPATION FOR PEOPLE WITH DISABILITIES, INCLUDING PROVIDING WORKPLACE ADJUSTMENTS (ACCOMMODATIONS). A COPY OF APPLICABLE POLICIES IS AVAILABLE ON REQUEST.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.
Learn more about our recruitment process and your candidate journey here.
If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site

ABOUT THE ROLE

Building a household brand takes creativity, empathy, dedicated work, and flawless execution. Are you driven by the challenge of elevating a brand and driving innovative marketing tactics that beat all benchmarks? Do you want to build marketing strategies and tactics that consumers love and talk about? Then this may be for you!
We’re looking for a Senior Marketing Advisor – belairdirect brand to join our growing team!
As a Marketing specialist, you will join the team responsible for promoting the belairdirect brand. You will be leading the Brand efforts in Quebec and English Canada, developing and implementing 360 campaigns to promote the consideration of our Brand. Our main objectives are to grow Brand awareness and consideration, as well as enticing consumer’s adoption and engagement with our digital tools.
From agency brief and creative development to media planning, tracking and analyzing results, you will be at the centre of brand’s performance. Working with internal and external subject matter experts, you will implement comprehensive initiatives leveraging all channels to effectively support brand’s growth, making sure the Brand messaging is aligned across customer’s touchpoints. You will also be presenting strategy, plans and results to our executives.
Workplace: Montreal (2020 Robert-Bourassa Blvd), Quebec (5700 des Galeries Blvd) or Toronto (700 University Avenue).

WHAT YOU’LL DO HERE:

• Support our goal to strengthen belairdirect’s brand leadership across all strategic segments and markets, with an unwavering commitment to achieving results.
• Anticipate strategic marketing opportunities by translating marketing insights into actionable marketing communication recommendations.
• Lead the development of the annual strategy and propose opportunities based on competitive analysis, our results and market developments to help develop the strategy and implementation of our 360° marketing campaigns.
• Collaborate with partner agencies (creative and media) on projects and campaigns.
• Supervise creative development and production of all assets, insuring they are on brand, respect technical requirements and follows best practices for each platform.
• Coordinate material approval with partners and internal departments involved.
• Manage budget for projects under your responsibility.
• Collaborate with media partners and analytics team to properly set up tracking, audiences and analyse the performances of the campaigns you oversee.
• Socialize key learnings and proactively suggest optimisations or change to the plan to meet our objectives.
• Socialize our initiatives with internal stakeholders and our Broker marketing and communication teams.
• Influence medium and long-term Brand strategy by actively participating in annual Brand planning.
• Respect and adhere to timelines and budgets while executing high quality market rollouts.

Working here means you’ll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success
• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
• An extensive flex pension and benefits package, with access to virtual healthcare
• Flexible work arrangements
• Possibility to purchase up to 5 extra days off per year
• An annual wellness account that promotes an active and healthy lifestyle
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
• Inspiring leaders and colleagues who will lift you up and help you grow
• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique