EMPLOYER RIGHTS:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.
What To Do Next:
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We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at TAOps@santander.us to discuss your needs.
Primary Location: Miami, FL, Miami
Other Locations: Florida-Miami,New York-New York,Massachusetts-Boston
Organization: Santander Bank N.A

The Director, Product Marketing is responsible for leading the development and implementation of an integrated, multi-channel marketing communications plan for one or more complex business segments that help drive the success of the assigned business segment(s) and the overall brand of the Company. In this role, they are responsible for engaging with business segment leadership and their teams to ensure a deep understanding of and alignment with their strategies, goals and initiatives. The Director is also responsible for maintaining a high level of persistent collaboration with internal and external marketing partners to develop and deliver the marketing plan. The person in this role is also responsible for ensuring market research and data analytics are included in the development of business strategy, marketing strategy and marketing ROI analysis.

• Lead a team in refining the positioning and messaging for our consumer lending products – credit cards and loans
• Deeply understand our consumer total addressable market, customer needs and target audiences for each product
• Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs. Act as a close and trusted partner to Product teams in evolving our value propositions.
• Act as a key advisor, thought leader and partner to the General Manager (GM) of Lending, especially around determining long term marketing strategies supporting the business targets.
• Forge strong relationships with business lines as a key partner in helping them deliver their growth, profitability and retention targets efficiently.
• Create and lead cohesive, consistent, and engaging Marketing plans for the lending business
• Drive team’s success to envision, concept, launch and nurture high-performing lending products that embodies the spirit of our brand and delights our customers
• Act as a key partner to the lending business leadership to influence and drive decisions on our marketing strategy at key milestones
• Synthesize teams work into meaningful outputs that helps sharpen the marketing strategy
• Roadmap the product marketing calendar to set our product launches up for success thinking through the key elements of our GTM plan
• Partner with media, marketing ops and customer experience leads to empower and enable our XFN teams to bring the marketing strategy to life providing thought leadership and planning guidance in our GTM plan

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field. - Required.
• Master’s Degree Marketing, Public Relations, Communications, Business Administration or equivalent field. - Preferred.
• 10+ Years in Integrated Marketing, Product Marketing or a related field. - Required.
• 9+ Years in banking, fintech, or payments space - ideally in lending side of the business. - Required.
• 2+ years of experience in leading a team, shaping team culture and supporting team members’ career development. - Required.
• Experience influencing product roadmaps and leading product marketing strategy . - Required.
• Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring communication to audiences across functions and levels . - Required.
• Decisive problem-solving, with an ability to cut through complexity to get the most important work done. - Required.
• Accomplished team leader and people/project manager.
• Demonstrated experience as marketing/advertising strategist.
• Demonstrated ability to map out a social and web marketing and communications strategy and then drive that strategy proven by testing and metrics.
• Demonstrable ability to measure the impact of social media on the overall marketing efforts and brand visibility.
• Superior interpersonal, verbal and written communication skills.
• Strong project management skills, outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
• Strong knowledge of regulatory implications of social media to financial services industry.
• Knowledge of social media monitoring tools to understand organizations market perception and support communication protocol.
• Excellent relationship management skills.
• Knowledge of search engine optimization both organically and through paid search.
• Experience in development and execution of social media strategy for a large organization.
• Strategic and tactical thinker.
• Strong reporting and analytical skills