ABOUT US

FitPink is an Irish-owned active and workwear brand based in Donegal Town. We’re passionate about creating high-quality, comfortable, and fuss free clothing for women — and we’ve built an incredible community of loyal customers across Ireland and beyond.
Now, we’re on the hunt for a Junior Social Media & Marketing Executive to join our team. If you live and breathe social media, love creating content, and want to help grow a brand that women genuinely rave about, this role is for you.

THE ROLE

This is a hands-on, creative role where no two days look the same. Your main superpower needs to be content creation — whether it’s reels, styling product photos, or writing captions that make people stop scrolling. Don’t worry if you don’t have experience in every part of marketing — we’ll provide training and support on things like email marketing, ad campaigns, and analytics. What we really need is your creativity, energy, and willingness to get stuck in.

KEY RESPONSIBILITIES

• Create, film, edit, and post engaging content for Instagram, TikTok, Facebook and more.
• Write scroll-stopping captions and short-form copy that speaks in the FitPink voice.
• Help manage influencer collaborations and ambassador partnerships.
• Jump in on photoshoots, product launches, and behind-the-scenes content.
• Support with email campaigns, graphics, and other marketing projects (training provided).
• Keep an eye on social trends and suggest fun, fresh ideas for the brand.
• Engage with our online community — replying to comments, DMs, and customer shoutouts.