We are looking for a creative International Marketing Manager with a track record of delivering effective content strategies, brand awareness and lead generation marketing campaigns, to ensure Lancaster University stands out in a competitive global higher education market.
As International Marketing Manager, you will join a dynamic group of marketing and recruitment professionals tasked with raising the profile of Lancaster University globally. You will lead on international marketing and communications projects throughout the marketing funnel for the entire Lancaster family, which includes Lancaster UK, our network of five international study locations in China, Germany, Ghana, Indonesia and Malaysia, and numerous UK and global partnerships.
You will work with colleagues at Lancaster UK - including the Global Engagement and International Student Recruitment Teams - and with our international partners to develop existing markets and identify new and emerging opportunities.
Working across the Campaigns Team, you will plan, coordinate and implement effective marketing campaigns to target specific global regions, which recruit high-calibre applicants to Lancaster University at our UK and international study locations. This will include activities related to global reputation building and for recruitment to a range of programmes, including bachelor’s degrees, master’s degrees, PhDs, study abroad and exchange, summer schools, and transfer pathways.
As the primary marketing liaison for our international study network, you will work with marketing teams globally and with our Brand Team to ensure a consistent narrative, brand voice and visual identity is used to presents a ‘One Lancaster’ family. You will ensure that our brand and reputation is maximised for key audiences and work to increase awareness among target markets as outlined in our Global Strategy, in order to elicit action for lead generation and conversion.
This position requires a broad range of marketing skills and expertise, with specialist knowledge of brand level international campaigns. Excellent account management skills and cultural awareness are essential when working with the range of internal and external global stakeholders.
This role is offered on a full-time, permanent basis where hybrid on-site and home working is currently offered, subject to line manager approval. The preference to fully work on campus can be accommodated if desired.
Please note that this post will require you to work during the clearing and confirmation period – usually mid-August around A level results day. Leave during this period will be restricted.
For more information or an informal conversation, please contact Tom Parker, Head of Campaigns at thomas.parker@lancaster.ac.uk

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