Location
Remote - USA
Employment Type
Full time
Location Type
Remote
Department
Marketing
Compensation
$100K – $120K • Offers Equity
Where you fall within the compensation range is based on how you demonstrate the attributes and competencies required for the role. We mostly reserve the upper half of our compensation bands for internal growth. During your call with one of our recruiters, they can further clarify the salary range and our total compensation.
Overview

WHO IS FLOCK?

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.
Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.
Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded.
We have raised over $700M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Bedrock Capital, Meritech Capital Partners, and Initialized Capital. Now surpassing a $7.5B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

THE OPPORTUNITY

Reporting to the Performance Marketing Manager, this role will manage and own the paid social strategy for Flock Safety. Executing end-to-end marketing campaigns to increase awareness and drive pipeline and revenue growth. We’re looking for candidates with a strong track record of driving demand through channels such as Meta, LinkedIn, Reddit, CTV, and ABM platforms like 6sense. You will collaborate across the marketing and revenue organization, partnering closely with demand generation, content, brand, and marketing ops. You should be a self-starter, achievement and results driven, and excited to experiment with AI tools and insights to improve campaign performance.

• Lead paid social strategy by managing a diverse range of channels and continuously testing new platforms, ad placements, messaging, and creative approaches across the funnel.
• Partner with brand and content teams to develop and distribute engaging assets that drive visibility and engagement across paid social channels.
• Ensure accurate tracking and reporting of campaign performance, translating data into actionable insights that drive ongoing optimization and learning.
• Collaborate with demand generation and marketing operations teams to align paid social efforts with overall strategy, ensuring campaigns are optimized to meet pipeline goals.
• Build a full-funnel paid social strategy across Flock’s product line and verticals.

THE SKILLSET

• 3-5 years of proven experience in paid social, managing budgets over $1 million per quarter
• Strong knowledge of Meta Ads, LinkedIn Ads, and other paid social platforms
• Deep understanding of audience targeting options across Meta and LinkedIn
• Excellent data analytics skills; experience with BI tools such as Tableau, Power BI, or Sigma preferred
• Skilled in content syndication and maximizing reach and impact across multiple channels
• Creative and analytical mindset with the ability to generate, test, and measure new ideas across the full marketing funnel
• Strong communication skills with the ability to build effective cross-functional partnerships
• Ability to train your own AI using your preferred generative language model to boost efficiency and explore creative applications
• Familiarity with Salesforce reporting
• Familiarity with an ABM platform (e.g., 6Sense / Demandbase / Etc)
• Familiarity with Google Tag Manager, UTM tracking, and platform conversion settings.
  Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 DAYS AT FLOCK

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90-day plan you will receive if you were to be hired as a Paid Social Analyst at Flock Safety.

THE INTERVIEW PROCESS

We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way.

• Recruiter Interview: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are.
• Peer Interview: You will meet with a potential peer to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field.
• Case Study Interview: Our case studies seek to test the hard skills required to do the job. You will receive a case study to complete before the interview takes place and have a chance to deep dive into your work with your potential future boss.
• XFN Interview: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values.
• Executive Interview: A chance to meet a marketing executive and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more.

• Lead paid social strategy by managing a diverse range of channels and continuously testing new platforms, ad placements, messaging, and creative approaches across the funnel.
• Partner with brand and content teams to develop and distribute engaging assets that drive visibility and engagement across paid social channels.
• Ensure accurate tracking and reporting of campaign performance, translating data into actionable insights that drive ongoing optimization and learning.
• Collaborate with demand generation and marketing operations teams to align paid social efforts with overall strategy, ensuring campaigns are optimized to meet pipeline goals.
• Build a full-funnel paid social strategy across Flock’s product line and verticals