Temple University’s University Marketing Department is searching for an Assistant Vice President of Digital Strategy & Marketing Technology!
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POSITION SUMMARY

The Assistant Vice President (AVP) of Digital Strategy and Marketing Technology is a critical member of the leadership team in the university’s Strategic Marketing and Communications Division (SMC) and effectively leads and shapes the university‘s digital footprint, ensuring a seamless, user-centric, and innovative experience for its varied stakeholders. This role oversees the Digital Strategy team, which includes web content strategy, digital project management and web development, as well as the newly formed Marketing Technology team responsible for university-wide marketing tools and
emerging digital technologies.
The AVP will collaborate closely with the Division of Information Technology Services (ITS) for technology strategy, operations, implementation, and lifecycle. The AVP will be cosponsor of the university’s Web Collaboration Center (WCC), along with ITS, which governs the university’s web presence, ecosystem, and Drupal framework. This role is integral to advancing the institution’s strategic goals through data-driven, technology-enabled marketing and communications. The AVP will represent SMC across campus collaborating with a range of colleagues; represents SMC diplomatically and effectively.
This is a fast-paced, data-driven, highly collaborative position. The AVP must quickly gauge and implement the best course of action for urgent and longer-term needs, bringing and modeling flexibility, agility, and a solutions-oriented approach, utilizing empathy, diplomacy, strategy, and relationship-building.
The AVP must successfully manage complex, high-stakes projects and scenarios, balancing the needs of the Strategic Marketing and Communications team and our university partners.
Performs other related duties as assigned.

REQUIRED EDUCATION AND EXPERIENCE

• Master’s degree in computer science, or a related field.
• At least 8 years of progressive leadership experience in digital/ web strategy, marketing technology or a related field.
• An equivalent combination of education and experience may be considered.

PREFERRED EXPERIENCE

• Experience in a complex, decentralized organization.
• Professional experience in higher education is highly preferred.

REQUIRED SKILLS AND ABILITIES

• Demonstrate expertise and success in digital strategy, web governance and marketing technology platforms (e.g. Drupal, Salesforce)
• Demonstrated complex decision-making, resource management, and diplomacy skills to drive solutions forward with little or no oversight.
• Strong knowledge of accessibility standards, data privacy regulations, and digital best practices.
• Exceptional communication and stakeholder engagement skills, with the ability to influence and collaborate across all levels of the organization.
• Proficient in the Microsoft Office suite of products.
• Proven leader and collaborator who works to unify teams across functions.
• Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work. Superior organizational skills - must be able to effectively prioritize and meet deadlines.
• Ability to quickly acclimate to different environments and are open to new processes and technologies.
• Self-directed with a solutions-oriented attitude; values and inspires a positive work environment.
• Ability to work within a continuous improvement environment; able to receive feedback with a positive attitude and a commitment to personal accountability.
• Strong interpersonal and problem-solving skills with the ability to work and collaborate with colleagues and campus partners.
• Brings diplomacy and collegiality to capably address challenges; willingness to tackle issues and collaboratively resolve them.
• Strong attention to detail and ability to utilize data and insights to determine decisions.
• Ability to work well under pressure.
• Demonstrated ability to effectively and collaboratively work as part of a cross-functional team.
• Ability to work independently and efficiently.
• Demonstrated excellent organizational time management skills.
• Aligns team strategy and deliverables with divisional objectives.
• Ability to handle confidential matters with discretion.
• Strong ability to monitor the work of others, mentor staff, and manage performance through regular feedback.
• Promotes a culture of high performance and continuous improvement.

• Provide strategic leadership for the Digital Strategy and Marketing Technology teams, ensuring alignment with the university’s mission, goals, and brand.
• Develop and implement a forward-thinking, innovative digital strategy that enhances the university’s global reputation and stakeholder engagement.
• Champion the adoption and effective use of emerging technologies in digital marketing and communications.
• Recruit, mentor, and develop a high-performing team of digital strategists, project managers, web developers, and marketing technologists.
• Foster a collaborative and innovative team culture, encouraging professional growth and excellence.
• Serve as a cosponsor of the Central Web Collaboration Center, overseeing governance of the university’s web presence, Drupal framework, and broader digital ecosystem.
• Collaborate with ITS and campus partners to establish and enforce standards, best practices, and accessibility compliance for digital properties.
• Lead initiatives to optimize the university’s web infrastructure, ensuring scalability, security, and user-focused design.
• Oversee the selection, implementation, and management of enterprise marketing technologies, including marketing automation platforms, customer relationship

management (CRM) tools, and analytics systems.

• Develop and execute strategies to leverage data and technology to drive personalized and impactful marketing efforts.
• Foster collaboration across university units to ensure consistent and effective use of marketing technologies.
• Act as a primary liaison between Strategic Marketing and Communications and ITS, fostering strong cross-functional partnerships.
• Work closely with academic and administrative units to ensure digital strategies meet the diverse needs of the university community.
• Engage with leadership to align digital and marketing technology efforts with broader institutional priorities.
• Recruit, mentor, and develop a high-performing team of digital strategists, project managers, web developers, and marketing technologists.
• Foster a collaborative and innovative team culture, encouraging professional growth and excellence.
• Strengthens and promotes the use of data, analytics, and insights.
• Evaluate and optimize deliverables to improve return on investment in real-time and the longer term.
• Stays abreast of the latest technologies and best practices. Familiarity with media planning/buying, SEM/SEO strategies, CRM system(s), Marketing Automation technology (Salesforce), and Google Analytics. Progressive leadership roles in marketing, brand management, advertising, or related fields.

This position is assigned a hybrid work arrangement (on-campus and remote), the duration of this hybrid work arrangement is at the discretion of Temple University and the Department.
Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.
Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.
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You may request a copy of the report by calling Temple University’s Public Safety Services at 215-204-7900.