What you will do

• Own and maintain our editorial calendar, and manage stakeholder requests for new blog content: evaluating and prioritizing them against real traffic/revenue potential rather than just executing on request
• Identify content gaps market-by-market as we expand, and brief content specific to those audiences
• Do keyword research and competitive content analysis: you know what's actually ranking, not just running keywords through a tool in a vacuum
• Write AI content briefs and proof/edit the AI-generated output
• Oversee our AI-driven blog localization across different languages: track whether the strategy is actually working and report on organic non-branded traffic by market
• Improve our existing internal AI content and localization plugins
• Plan and run digital PR/link-building campaigns, from data-story ideation through data sourcing to outreach and pitching to journalists
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What you will bring

Must-haves

• Native or near-native English language skills
• 3-4 years of experience in content SEO and Digital PR.
• Proven understanding of keyword research and content analysis. You follow and understand how keyword research has changed over the years
• A genuine grasp of searcher intent versus pure SEO optimization
• Solid prompt engineering skills; you know what makes an AI brief good versus bad.
• Solid understanding of what good digital PR looks like
• Experience with multi-language websites
• A startup mindset. Comfort with ambiguity, happy to wear many hats, and able to work with real autonomy (we're a lean team; there's no 12-person approval chain here)