ABOUT FOUR SEASONS:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

VISA REQUIREMENTS

US work authorization is required.
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the ‘EEOC is The Law’ Information poster please visit this website - https://eeoc.gov/sites/default/files/migratedfiles/employers/posterscreenreaderoptimized.pdf

ABOUT THE ROLE:

The Digital Marketing Manager shares the story of Naples Beach Club, a Four Seasons Resort by leveraging all digital platforms available, through digital invitations, inspiration and storytelling. This role supports the Director of Public Relations and the Commerical Director in executing strategies in digital marketing, social media, content development, and online reputation management, and measures success through outcomes supported by analytics and reporting.

WHAT YOU WILL DO:

• Be a part of a pre-opening team!
• Create curated content with direction from the Director of Public Relations to ensure it amplifies key messages and tells a story consistent with our hotel and Four Seasons brand identity, while managing and monitoring the hotel’s presence on Social Media networks (primarily Instagram, Facebook and Twitter) in conjunction with input and support from the Commerical Director.
• Responsible for guest and community engagement on relevant social media channels.
• Utilize available programs to integrate proper User Generated Content.
• Manage on-line and social reputation for the Resort, manage content and implementation for all (integrated) social media initiatives and web content with PR Agency/Contractor and DOSM.
• Contribute regularly to Corporate social media initiatives, and implement local social media partnerships for cross-promotional opportunities.
• Manage social media analytics, monitoring tools and report results and findings.
• Monitor the resort’s presence (Hotel and Outlets) on all relevant websites, including review sites such as Revinate, Google, Trip Advisor, Facebook, Yelp, etc.
• Work closely with internal departments to resolve customer service issues in digital spaces and provide clear social direction to each department at the Hotel, ensuring all conceptual and creative ideas meet objectives and timelines.
• Ensure all relevant news is disseminated through these networks with channel-appropriate content.
• Initiate conversations and build relationships with digital influencers on a consistent basis.
• With direction and assistance from Director of PR, update and maintain property website, app and external booking engines within the corporate standards, and maintain current image library and video footage to maximize media coverage.
• Create and coordinate monthly (and as needed) email blasts to local email lists through our Four Seasons programs with input and support from the Director of Public Relations.
• Assist with video and photo shoots at the hotel as well as create new, on-brand photography for social media posts as needed.
• Develop briefs for digital campaigns, oversee paid media content strategy, manage creative trafficking, analyzing results, and reporting on key learnings.
• Partners with Director of Revenue Management to monitor FS.com performance and identify opportunities for growth.
• Conduct a digital benchmark on a regular basis with key competitors (local and international), identifying local market insights and in the luxury space (retail, travel) to determine opportunities to improve our digital content and solutions.
• Conduct media and influencer property tours and develop itineraries as needed.
• Attend PR/F&B/Spa marketing meetings as well as other meetings pertinent to promotions.
• Attend hotel promotional events as needed