ADDITIONAL JOB DESCRIPTION:

• Support the development and financial modeling of national and regional retail incentive programs.
• Provide support to the Brand team by evaluating various incentive recommendations and their financial impact.
• Analyze vehicle sales performance, market share, and competitive activity to inform incentive strategy.
• Benchmark GM programs against key competitors.
• Conduct special studies and ad hoc financial analysis to support strategic decision-making.
• Lead monthly forecast coordination for incentive spend, aligning with finance and marketing stakeholders.
• Monitor incentive spend, ROI, and program effectiveness using tools such as Excel, Power BI, etc.
• Present findings and recommendations to senior leadership and cross-functional stakeholders.
• Track key KPIs such as incentive cost per unit, lease and finance penetrations, and forecast accuracy.
• Review and ensure application of appropriate internal controls, SOX compliance and financial procedures
• Collaborate with accounting and compliance teams to maintain audit readiness and internal controls.
• Contribute to system enhancements and automation initiatives related to incentive tracking and reporting.
• Lead by example displaying GM behaviors, commitment to personal development and dedication to crafting a positive Workplace of Choice culture

THIS ROLE IS CATEGORIZED AS HYBRID. THIS MEANS THE SUCCESSFUL CANDIDATE IS EXPECTED TO REPORT TO THE OSHAWA ELEVATION CENTRE AT LEAST THREE TIMES PER WEEK.

“The Marketing Finance Analyst – Retail Incentives plays a key role in supporting GM Canada’s vehicle sales strategy through the design, execution, and financial oversight of incentive programs. This role partners closely with Sales, Marketing, and Finance teams to ensure incentive investments are optimized for performance, compliance, and strategic alignment.”