POSITION OVERVIEW

The Brand Director will oversee the overall brand strategy and marketing execution for Archive Hospitality Group’s portfolio. This leadership role combines creative vision with strategic business sense to drive awareness, engagement, and revenue across rooms, restaurants, event spaces, and programming.
The Brand Director will lead a cross-functional marketing and creative team—including a Senior Marketing Manager, Programming Manager, Digital Marketing, Social Media, and a Graphic Designer—ensuring cohesive storytelling and impactful campaigns across all channels.

QUALIFICATIONS

• 7+ years of progressive marketing and brand leadership experience (hospitality, lifestyle, or consumer brand experience strongly preferred).
• Proven ability to lead creative, digital, and content teams with a balance of vision and execution.
• Strong business acumen with experience driving measurable revenue growth.
• Deep understanding of digital and social media marketing, brand partnerships, and PR.
• A collaborative leader who thrives in a fast-paced, entrepreneurial environment.

REQUIREMENTS:

• Archive is a full-service hospitality operator, and we believe strongly in management presence within our hotels and at key city and industry events. As such, this role will require some evening and weekend work.
• Archive operates a portfolio of hotels in Toronto’s East and West and Newmarket. A minimum of bi-weekly attendance at each site is required for this position.

• Brand & Marketing Leadership
• Guide and oversee the annual marketing strategy for all Archive properties.
• Ensure consistent brand positioning and storytelling across hospitality, culinary, and nightlife outlets.
• Partner with property GMs, F&B leaders, and sales teams to align marketing priorities with business objectives.
• Partner with external agencies to ensure cohesive and performance driven results.
• Team Management & Creative Direction
• Lead, mentor, and inspire a multidisciplinary team
• Provide creative leadership across campaign development, advertising, events, and partnerships.
• Provide guidance on guest touchpoints, such as in-room amenities, menus, restaurant consumables, and all hotel branded materials
• Oversee workflow and prioritize resources to meet deadlines and business goals.
• Revenue & Business Growth
• Develop and oversee annual budgets and reporting.
• Drive strategies to increase hotel room bookings, event space rentals, and restaurant and programming traffic.
• Collaborate with sales and operations to maximize ROI from campaigns and partnerships.
• Monitor KPIs and analytics to optimize campaigns and ensure measurable results.
• Partnerships & Community Engagement
• Build relationships with media, influencers, and community partners to elevate property visibility.
• Oversee experiential activations, PR campaigns, and strategic partnerships that amplify the brand.