EDUCATION & REQUIREMENTS

• A degree or diploma in marketing, communications, public relations or related field
• Minimum of three (3) years relevant experience in marketing, communications or related field
• Experience within a public sector or non-profit fundraising environment is preferred

SKILLS & ABILITIES

The Communications Officer is an integral member of the Edmonton Humane Society. As the ideal candidate, you have exceptional customer service skills and can actively coordinate and manage a complex calendar of deliverables all while providing high quality communications using various mediums and formats on a reliable basis.
You consistently exercise tact, good judgment, confidentiality and discretion while upholding high standards of performance and accountability in a multi-tasking environment. In addition, you have strong planning, decision-making, organizational and problem solving skills as well as the ability to work independently and as part of a team.

Public/Media Relations

• Act as the day-to-day contact for media, responding to inquiries and coordinating interview requests as deemed appropriate with the Manager.
• Collaborate with marketing and internal subject matter experts in a timely manner to determine appropriate media responses via various channels.
• Provide support for approved, designated spokespeople identified for stories, including preparing speeches and key messages for media interviews.
• Develop and coordinate the distribution of written materials including press releases, advisories, Q&A, backgrounders and media statements as required.
• Maintain up-to-date media database and maintain ongoing media partnerships including regular television segments, partnerships with media/social media personalities and special event media partnerships.
• Monitor current events and identify media engagement and other publication opportunities to the Manager, Communications & Education, that will raise EHS’ profile.
• Perform media outreach and build relationships with key media contacts to proactively pitch stories through media outlets as appropriate.

Social Media Management

• Advise on and implement EHS’ social media strategy, including promoting the organization’s programs and services as well as tell EHS’ stories through the appropriate social channels based on the audience and content.
• Coordinate and execute on the content creation, content calendar and scheduling/publishing of content on common social media channels, including (but not limited to) Facebook, Instagram, X, TikTok, YouTube, LinkedIn, etc.
• Ensure that all communications and marketing material published on social media aligns with brand standards, social media policy, and organizational values and position statements.
• Engage with followers and encourage positive interaction while conveying the brand’s persona using the tone/voice on various online channels.
• Provide reliable, accurate and timely customer service by responding to customer queries through social networks, delegating or escalating as needed.
• Work with relevant influencers or complementary brands to grow the EHS’s social following organically.
• Stay up-to-date with latest social media best practices/technologies and identify new opportunities to expand EHS reach within community.
• Report on social media metrics and track community engagement via social media channels.

Storytelling & Content Creation

• Proactively seek shelter stories in line with the organization’s storytelling strategy by collaborating with internal client groups and identifying appropriate opportunities for telling these stories across EHS’ various channels.
• Work together with the Marketing & Communications department and subject matter experts to create compelling content for publication or campaigns.
• Lead the collection of content through shooting and editing imagery / video and/or coordinating with team members/volunteers to collect content.
• Collaborate with Marketing & Communications team members to conceptualize and implement communications strategies and campaigns, advising on how they can best be delivered through media and social media channels.
• Identify and suggest cross-promotional opportunities for content to be published on other platforms (e.g. website, blog, newsletter)

General Communication Support

• Review, edit and proof communications and marketing deliverables.
• Coordinate and leverage technology integration tools such as forms (e.g. JotForm), third party platforms (e.g. Acuity, RallyUp, Trellis), and planning/execution of electronic mailings including but not limited to segmentation and content loading as needed (e.g. MailChimp)
• Support Manager, Communications & Education with assessing and prioritizing marketing/communications requests
• Provide back-up support to Coordinator, Design & Digital Communications, as well as other Marketing department team members as needed, and serve as volunteer liaison.
• Collaborate with Marketing & Communications team members to conceptualize and implement communications strategies and campaigns, advising on how they can best be delivered through media and social media channels