WHO ARE WE AND WHY SHOULD YOU JOIN US?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.
As the Senior Director of Paid Social + TV at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

REQUIREMENTS

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 10–15+ years of media experience with deep expertise in both paid social (Meta, TikTok, YouTube) and TV (linear, streaming, or programmatic) on a global scale.
• Proven track record of managing large budgets and delivering against performance and brand goals.
• Leadership experience managing cross-functional teams and developing direct reports.
• Excellent collaboration skills — especially with Finance, Creative, and Data.
• Fluency with marketing analytics, attribution, lift studies, MMM, and incrementality testing.
• Experience working in DTC, healthcare, or subscription models is a plus.
• Passion for mental health and making care more accessible to all.

WHAT WILL YOU NOT DO?

• You will NOT worry about “runway”, “cash left”, or “how much time we have until the next round”. We have the startup DNA but we’re fully backed and funded, all the way to success.
• You will NOT be confined to your “job”. You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.