Position: [Fractional] Product Marketing Manager (Equity-Based)
Location: Remote
Category: Flexible, Part-time (15 hours) to Full-time (40 hours)
Reports to: VP, Sales
Compensation: Fair Market Value, Equity-Based Compensation Model
Welcome to the forefront of transformational change. At SOULCHI, we are driven by a vision that blends virtues-based leadership, conscious growth, and a commitment to the United Nations Sustainable Development Goals. As an equity-based startup team member, you’re not just joining a team; you’re embarking on a journey to shape a more harmonious and sustainable world. We believe that true progress stems from the fusion of innovation and values, and that’s exactly what you’ll find here – a dynamic environment where your talents will thrive, your ideas will flourish, and your impact will resonate far beyond. Join us in rewriting the narrative of leadership and making a lasting difference that echoes through generations.

QUALIFICATIONS

• Education: Bachelor’s Degree in Marketing, Business, or a related field.
• Experience: 5+ years of experience in product marketing, preferably in a SaaS environment.
• Strategic Thinking: Ability to create marketing strategies aligned with business goals.
• Communication Skills: Exceptional written and verbal communication skills with a knack for storytelling.
• Analytical Skills: Strong analytical skills with experience using data to inform decisions.
• Project Management: Ability to manage multiple projects and deadlines effectively.
• Collaboration: Experience working closely with product, sales, and marketing teams.
• Tech-Savvy: Familiarity with marketing tools like HubSpot, Google Analytics, and CRM platforms.

ROLE OVERVIEW:

As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies that effectively position our products and drive customer engagement. You will work closely with cross-functional teams, including product development, sales, and customer success, to create compelling messaging, go-to-market plans, and campaigns that resonate with our target audiences.

RESPONSIBILITIES:

• Conduct market research to understand industry trends, customer needs, and competitive dynamics.
• Analyze data to develop insights that guide product positioning and marketing strategies.
• Develop and execute comprehensive go-to-market plans for new product launches and feature releases.
• Collaborate with product and sales teams to ensure product readiness and market alignment.
• Craft compelling product messaging and value propositions that resonate with target audiences.
• Develop content such as product briefs, website copy, sales collateral, and presentations.
• Plan and execute marketing campaigns to drive product awareness, lead generation, and customer retention.
• Manage digital marketing channels, including social media, email marketing, and paid advertising.
• Measure and analyze the performance of marketing campaigns and initiatives.
• Report on key metrics such as customer acquisition, product adoption, and campaign ROI.