ABOUT US

TravelPerk is a hyper-growth SaaS business travel platform and a pioneer in the future of travel for work. Its all-in-one platform gives travelers the freedom they want whilst providing companies with the control they need. The result saves time, money, and hassle for everyone.
TravelPerk has industry-leading travel inventory alongside powerful management features, 24/7 customer support, state-of-the-art technology, and consumer-grade design.
Founded in 2015 and headquartered in Barcelona, we’ve grown to over 1,400 people across Europe and North America. In 2022 we became a ‘unicorn’ and in 2025 we raised $200 million in a Series E funding round, increasing our valuation of $2.7 billion.
We’ve been winning awards too. Since 2023, we’ve been voted one of the best places to work, one of the fastest-growing apps and tech companies, and a leading pioneer of business travel.
These are just some of the reasons why global brands like Wise, Red Bull, GetYourGuide, and Aesop trust us to get the most out of their travel

THE ROLE

We are seeking a strategic and results-driven Director of Marketing to be our first demand generation hire in North America where you will drive regional pipeline and business growth. You would start as an individual contributor developing and executing comprehensive field marketing and marketing strategies, working closely with sales and marketing teams to achieve ambitious goals. Over time, you will have an opportunity to build and directly manage a team, expanding your impact and scaling regional marketing efforts.
This role requires a blend of strategic vision, leadership, analytical skills, and a deep understanding of the North American B2B SaaS market.

WHAT WILL YOU BE DOING?

• Strategic Planning & Execution:
• Develop and execute the North America field marketing strategy aligned with marketing and sales objectives.
• Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
• Forecast and track pipeline performance against quarterly and annual goals.
• Identify opportunities to optimize budget allocation and maximize ROI.
• Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
• Campaign Management & Execution:
• Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
• Collaborate with the integrated marketing team to localize global content strategies.
• Plan and execute high-impact industry events, conferences, and customer-focused experiences.
• Work with the growth marketing team on targeted, conversion-focused campaigns.
• Develop and execute tailored account-based engagement (ABE) strategies alongside scalable demand generation initiatives, optimizing resource allocation across industries and segments.
• Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.
• Sales Alignment & Collaboration:
• Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.
• Lead the marketing partnership with the SDR organization to optimize handoffs and pipeline performance.
• Collaborate with sales and partner managers to target key accounts and accelerate deals.
• Maintain pipeline accountability by tracking and analyzing performance against shared objectives.
• Partner with North America sales leadership, channel managers, and corporate marketing teams to align sales and marketing activities into a cohesive go-to-market motion.
• Maintain pipeline accountability by partnering with sales teams to track, analyze, and optimize performance against shared objectives, ensuring marketing contributes significantly to revenue growth.
• Data & Analytics:
• Partner with analytics and revenue operations teams to optimise performance and ROI analysis.
• Use data-driven insights to inform decisions and adapt strategies in real-time.
• Consistently monitor KPIs, including pipeline velocity, conversion rates, and marketing-sourced and influenced pipeline, recalibrating strategies to achieve short- and long-term business goals.
• Leverage data-driven insights to inform decisions and adapt strategies in real-time to optimize outcomes in North America’s dynamic and highly competitive markets.
• Leadership & Team Management:
• Build a high-performing marketing team, fostering a culture of collaboration and accountability.
• Build and nurture a high-performing, inclusive team culture that thrives on collaboration, innovation, and execution.
• Drive continuous learning and professional development opportunities for team members, ensuring skills remain aligned with industry trends and business needs.