JOB DESCRIPTION

Whether your background is in commercial strategy, pricing and data-led decision-making, or you bring bold, customer-first innovation and storytelling, you’ll help us design, build and deliver product strategies and propositions that:

• Meet evolving member needs
• Stand out in the market
• Feel fairer, more rewarding, and are underpinned by simply brilliant service

This is a unique chance to play a pivotal role in reshaping one of our most important products—at scale, and with purpose.
We are happy to consider flexible working approaches to help you perform at your best.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, based at either our London, Swindon or Northampton office. Whilst these locations are where we are primarily looking to fill the role, if you’re an internal applicant based in a different location, we would welcome your application and if successful, your hiring manager will provide further details on how this could work for this specific role. You can also find out more about our approach to hybrid working here.
The role will also require travel to Swindon at least once a month.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

ABOUT YOU

We’re looking for someone who brings a strong strategic mindset, grounded in either commercial rigour or innovation excellence (or ideally both). As a minimum, we are looking for someone with the following skills.

• A passionate problem-solver with optimism and a curiosity to reimagine how things could work better with a real energy to drive change.
• Comfortable working in ambiguity and excited by shaping “what next” in a complex, fast-evolving space.
• Strategically experienced—you may come from product management, financial planning, consulting, service design, or innovation teams.
• Strong commercial acumen—with experience modelling financial outcomes, understanding cost/value trade-offs, and developing persuasive business cases.
• Experience translating insights, ideas, and strategies into clear, compelling narratives and impactful slide decks that engage diverse stakeholders.
• A collaborative leader, skilled at influencing across functions and aligning people behind a common vision.
• Experience delivering propositions in a regulated, customer-first environment (e.g. Consumer Duty, audit, risk, governance).
• Confident engaging with senior leadership and shaping thinking at pace.

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

WHAT YOU’LL BE DOING

You’ll play a lead role in designing and delivering product strategies and propositions that strike the right balance between commercial value, customer needs, and feasibility. Working at pace, you’ll turn ideas into robust, actionable plans—grounded in data, insight, and structured thinking—collaborating closely with Technology, Marketing, and Delivery teams to take them to market.

• Bring creative thinking, bold ideas, and market awareness to anticipate customer needs and shape future-facing propositions—often before customers know they need them.
• Stay ahead of emerging trends and behavioural shifts, helping us lead the market, not follow it.
• Lead ideation workshops, concept development, and strategic storytelling that inspires action and alignment.
• Translate big ideas into commercially viable propositions by scoping and shaping options through pricing, cost modelling, and trade-off analysis.
• Use data and insight to segment customers, size opportunities, and model proposition performance both financially and experientially.
• Create visually compelling, well-designed PowerPoint presentations that simplify complex information into clear, executive-level narratives—effectively communicating propositions and key decisions required whilst driving stakeholder engagement.
• Drive action and lead the end-to-end development and delivery of your strategy or proposition—from concept through to market launch—working hand-in-hand with Finance, Risk, Digital, Operations, Tech, and Marketing teams.

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcome