05. Digital Marketing Specialist

at  Stafi

We are seeking a dynamic and proactive Digital Marketing Specialist with exceptional time management skills and a proven ability to thrive in a fast-paced environment.
As a key member of our marketing team, you will be responsible for developing and managing all aspects of our marketing strategy, with a focus on creating, implementing, tracking, and optimizing digital marketing campaigns across various channels. This includes a specific emphasis on developing and leading SEO, SEM, Google Ads, and Meta Ads campaigns.
Additionally, experience with Google Search and Display campaigns, retargeting, and proficiency in email marketing platforms like Mailchimp are crucial. Fluency in English is a must.

REQUIREMENTS

• Efficient multitasking abilities.
• Comfortable working in a fast-paced environment.
• Bachelor’s degree in marketing, advertising, or communications (experience may supplement education).
• Past work experience in marketing coordinator roles is a plus.
• Proven experience in SEO, SEM, and Email Marketing roles.
• Solid understanding of SEO principles and tools (Google Analytics).
• Hands-on experience with Google Ads, Meta Ads, and Mailchimp.
• Strong analytical and communication skills.
• Advanced proficiency in English (C1 or C2).
  This role requires a self-motivated individual with a broad understanding of digital marketing tools and strategies, with specific expertise in SEO, SEM, Google Ads, Meta Ads, and Email Marketing. The successful candidate will contribute to effective marketing programs that enhance the company’s reputation and support its growth

• Develop and lead SEO, SEM, Google Ads, and Meta Ads campaign strategies.
• Create and schedule advertising campaigns utilizing various marketing channels and techniques, including Google Search and Display campaigns.
• Implement marketing strategies by analyzing previous and existing campaigns.
• Contribute to the development and execution of the company’s brand strategy.
• Prepare monthly marketing reports tracking ROI (Return-On-Investment).
• Inform the management staff about ongoing marketing campaigns and initiatives on a weekly basis.
• Create and manage Google Ads and Meta Ads campaigns.
• Implement retargeting strategies for both Google and Meta platforms.
• Update the company’s social media accounts (LinkedIn, Facebook, Instagram, and YouTube).
• Research and monitor competitors’ marketing strategies.
• Monitor the marketing budget and expenses.
• Collaborate with the CEO and Advertising team.
• Maintain the company’s website and publish relevant blog posts as necessary.
• Assist in the occasional drafting of press releases.
• Manage the company’s public relations, including contacting journalists through press releases and community outreach.
• Categorize and collect existing media featuring the company and its employees.
• Conduct keyword research and implement on-page/off-page optimization strategies.
• Monitor website performance using analytics tools.
• Collaborate with content creators to integrate SEO best practices.
• Plan, execute, and optimize email marketing campaigns for engagement and conversions, utilizing Mailchimp.
• Design and create compelling email templates.