Account Based Marketing Manager (Maternity Cover)

at  Trackunit

As an Account Based Marketing Manager at Trackunit, you are inspired by building and implementing Trackunit’s ABM campaigns. In this role, you will be responsible for planning, organizing, and implementing programs that generate new prospects and advance existing opportunities for the Commercial team within targeted accounts and personas. You will act as a liaison between marketing and our Commercial to develop custom tactics designed to penetrate a specific set of targeted accounts. This role is a 12 month maternity leave backfill contract.

WHO ARE YOU IDEALLY?

• You are an an enthusiastic, data-driven account-focused marketing manager, with experience in demand generation or ABM specifically.
• Experience in developing, managing, and scaling 1:1, 1:few, and 1:many strategic account, vertical, or ABM marketing programs.
• You get excited by the idea of endless opportunities from an account based marketing perspective and making the role your own.
  Don’t meet every single requirement? No worries - this is what we’re looking for ideally, but if you’re super excited about this role but your past experience doesn’t align perfectly with every qualification, we encourage you to apply.

COMING TOGETHER TO CONNECT CONSTRUCTION

We’re committed to construction - one of the largest industries in the world. Over the past two decades, Trackunit has been pioneering technological progress within construction. Today, we are not only a leading IoT provider but a thought leader, supporting and driving the agenda for an entire industry on a global scale.
We believe in taking a people approach in everything we do. Being human-centric is not restricted to our products – it’s a way of life at Trackunit. We’re proud to be a truly global team. Our colleagues get together in hubs spread across the globe, but we embrace the idea of working remotely and in environments that inspire you. Everything we do, we do it to eliminate downtime and build the most useful industry for the world.
The question is: Are you in?
We hire skilled and enthusiastic people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and are enthusiastic about connecting construction, we want to hear from you.
Trackunit is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, colour, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Trackunit is also committed to providing reasonable accommodations for qualified people with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let our People & Talents team know.
Department
Product & Marketing
Locations
Denmark, Copenhagen, Denmark, Kolding, Denmark, Aarhus, Denmark, Aalborg
Remote status
Hybrid
Employment type
Temporar

• Develop and deliver a wide range of highly-targeted global ABM campaigns and experiments across channels (including email, bespoke events, and paid advertising) to achieve pipeline targets.
• Build quarterly plans for campaigns and live/virtual events supporting Commercial priorities, ensuring key stakeholders across Marketing, Commercial, Customer Success, and Product have needed visibility.
• Gain a deep understanding of the product and ICP to inform messaging and experiment theses.
• Collaborate closely with marketing counterparts (like Content & Comms) to integrate ABM activations into existing marketing initiatives where key accounts are present.
• Regularly meet with Commercial leadership and account executives to stay informed about market dynamics, key account movement, and assess program effectiveness.
• Build assets required to produce campaigns and experiments, including landing pages, emails, ad creative, and custom 1:1 content like pitch decks.
• Provide ongoing reporting, campaign insights and progress on reaching goals to stakeholders.