Account Based Marketing Manager

at  Unily

Unily is the leading employee experience platform used by enterprises to improve communication, collaboration, and productivity. Enterprises rely on Unily’s SaaS platform to transform employee engagement with AI-powered employee experience technology.
Founded in 2005 as an intranet consultancy, we quickly realised that the enterprises we were working with shared the same employee experience challenges, so set about building our own platform. In 2017, we launched Unily, which is now recognised as the market-leading solution. In 2021, we partnered with private equity firm, CVC in order to further strengthen Unily’s position as a world-leading employee experience platform, accelerate product development, expand its footprint with existing customers and scale its go-to-market organisation to continue acquiring new customers.
Today, enterprises worldwide use Unily to stay connected and engaged at work. Unily’s Fortune 500 clients include: CVS Health, Johnson & Johnson, The Estée Lauder Companies, Shell, Wipro, and more.
For further information about Unily visit: www.unily.com.
We are united by a shared purpose and are committed to truly understanding each other. We know that everyone is unique and has their own story. We strive to have a diverse workforce that embraces and celebrates one another. We are united in building connections and curious to learn from each other so that we continue to grow together to build the workplace of tomorrow.

KNOWLEDGE, SKILLS AND EXPERIENCE

• 5+ years working within a Demand Generation marketing function (events, digital, performance marketing)
• Minimum 3 years within an ABM role
• Track record of implementing successful, large multi-channel marketing programs
• Strong communication, collaboration and analytical skills
• Experience with ABM platforms, marketing automation tools and CRM platforms
• Highly motivated and strong attention to detail

SOME OTHER THINGS YOU SHOULD KNOW

This role will operate on a hybrid basis and can be based out of our London or New York office, with 2 days in the officer per week as a minimum to maximise collaboration and cross-functional learning.
Please note that we are unable to offer sponsorship in either location, and so you must be authorised to work within the country you are applying from.
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We are looking for an Account-Based Marketing Manager to build and execute tailored programs towards our key accounts. Reporting to our Manager, Demand Generation, you will be responsible for designing, building and executing account-centric efforts that translate into pipeline, driving higher deal size, and faster conversions across the funnel.
An excellent candidate for this role is experienced in building, executing, and measuring account-centric (ABM) programs to multiple personas in an organization. You are a data-driven, deeply collaborative marketer. You enjoy working closely with sales to ensure processes and measurements are aligned to support outcomes. You love the use of the latest technology to enable personalised targeting to individuals across their buying journey.

Main Responsibilities

• Create, define and execute Unily’s approach to Account Based Marketing including success metrics, technologies and programs
• Execute against plan to achieve commercial goals and contribute to revenue
• Provide ongoing reporting, performance metrics, and attainment to goals
• Partner with marketing, sales, product marketing and customer success to build integrated, relevant activities and programs
• Partner with RevOps to evaluate and identify technology requirement gathering and selection
• Cross-functional enablement on tools and campaigns and activities
• Actively seek feedback from stakeholders and drive regular communications and updates to the wider business