Account Director

at  MOI Global

A fantastic opportunity has arisen for an experienced Account Director to join the MOI team. This exciting role within the Client Services team is a great opportunity for a talented and passionate Account Director to work with some of the world’s leading technology clients. The role requires strong communication skills, clear thinking and experience in developing integrated marketing programs.
You would lead an account team in providing strategic direction, financial management and day-to-day operations for a specific portfolio of client accounts. This involves lending team oversight in the planning, creation and implementation of campaigns while ensuring quality of work and delivery of services to the highest standard.

Industry Knowledge and Trends:

• Stay up to date with industry trends, emerging technologies, and best practices in marketing and advertising.
• Share industry insights and thought leadership with clients and internal teams to drive innovation and creative solutions

Requirements:

• Bachelor’s degree in marketing, business administration, or a related field.
• Proven experience (5+ years) in account management or similar role within an agency or marketing firm (B2B marketing experience is a definite plus).
• Strong knowledge of marketing principles, strategies, and tactics across various channels and industries.
• Excellent client relationship management skills, with a demonstrated ability to build and maintain long-term partnerships.
• Strong leadership and team management abilities, with experience in mentoring and developing account teams.
• Exceptional communication, negotiation, and presentation skills, both written and verbal.
• Strategic thinking and problem-solving capabilities, with a focus on achieving business objectives.
• Proven track record of successfully managing and executing complex marketing campaigns and projects.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance.
• Ability to work under pressure, meet tight deadlines, and manage multiple priorities simultaneously.
• Strong business acumen and understanding of budgeting, financials, and profitability.
• Flexibility to travel and attend client meetings and industry events as required

Client Relationship Management:

• Act as the main point of contact for senior-level clients, building and nurturing strong relationships based on trust and effective communication.
• Understand clients’ business objectives, marketing goals, and challenges to provide strategic recommendations and solutions.
• Regularly meet with clients to discuss campaign performance, present new ideas, and identify opportunities for growth.
• Organise regular opportunities for client engagement; entertainment, workshops, debriefs and presentations.
• Responsible for overall client satisfaction; raising and solving issues before they arise.

Account Team Leadership:

• Manage and mentor a team of account managers, coordinators, and specialists to ensure the successful implementation of marketing strategies and campaigns.
• Provide clear direction, feedback, and support to account team members, fostering their professional growth and development.
• Collaborate with and contribute to cross-functional teams, including creative, strategy, and analytics, to deliver integrated marketing solutions.
• Help to foster a culture of excellence, actively contributing to team development and culture, and showcasing key projects to the agency.
• Share industry insights and thought leadership with clients and internal teams to drive innovation and creative solutions.

Strategic Planning and Campaign Execution:

• Oversee multiple client accounts and campaigns simultaneously.
• Lead the development and execution of comprehensive, integrated marketing campaigns, including digital marketing, advertising, social media, content creation, and events.
• Ensure strategic development of client briefs, offering innovative solutions and aligning campaigns with clients’ objectives and broader business goals.
• Oversee and attend client WIPs (as appropriate), set and prepare regular client QBRs to ensure value and insight is delivered.
• Oversee and approve campaign budgets, timelines, and deliverables, ensuring they are met within established parameters.
• Maintain and report on project profitability, team utilisation, customer insights and trends.

Business Development:

• Take charge of account health & growth; implement and drive strategic growth plans, considering short, medium, and long-term goals and targets.
• Expand existing client relationships by identifying opportunities for upselling and cross-selling additional services.
• Identify and pursue new business leads through proactive prospecting, networking, referrals, and outreach.
• Ensure the accurate tracking and maintenance of all deals, opportunities, client contacts, and communications in HubSpot, and update the Revenue team on client engagement efforts.
• Coordinate and participate in pitches and presentations, showcasing agency capabilities and expertise to potential clients.

Performance Tracking and Reporting:

• Monitor and analyze campaign performance, providing regular reports and insights to clients, highlighting key metrics and recommendations for optimization.
• Identify areas for improvement and proactively propose solutions to enhance campaign performance.

Industry Knowledge and Trends:

• Stay up to date with industry trends, emerging technologies, and best practices in marketing and advertising.
• Share industry insights and thought leadership with clients and internal teams to drive innovation and creative solutions.

Requirements:

• Bachelor’s degree in marketing, business administration, or a related field.
• Proven experience (5+ years) in account management or similar role within an agency or marketing firm (B2B marketing experience is a definite plus).
• Strong knowledge of marketing principles, strategies, and tactics across various channels and industries.
• Excellent client relationship management skills, with a demonstrated ability to build and maintain long-term partnerships.
• Strong leadership and team management abilities, with experience in mentoring and developing account teams.
• Exceptional communication, negotiation, and presentation skills, both written and verbal.
• Strategic thinking and problem-solving capabilities, with a focus on achieving business objectives.
• Proven track record of successfully managing and executing complex marketing campaigns and projects.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance.
• Ability to work under pressure, meet tight deadlines, and manage multiple priorities simultaneously.
• Strong business acumen and understanding of budgeting, financials, and profitability.
• Flexibility to travel and attend client meetings and industry events as required.

This job description provides a general overview and may be subject to modifications or additions based on the specific requirements and needs.