Account Manager Digital & ECommerce - (37.5 hrs Hybrid Working)

at  JoJo Maman Bebe

A peek into your daily adventures::
Are you passionate about driving digital marketing performance and enhancing customer experiences? Join our dynamic team at JoJo Maman Bébé in the pivotal role of Stakeholder Account Manager for our B2C websites and App!
Reporting directly to the Marketing Director, you’ll play a key role in leading and executing strategies to achieve forecasted sales and profit margins. With a focus on both strategy and execution, you’ll oversee digital marketing channels including Paid Search, SEO, Email, and App, ensuring a seamless omni-channel experience for our customers.

Main responsibilities:

• Collaborate with the Next team to implement the trade marketing plan across JoJo websites and key digital channels, optimizing SEO, Paid Search, email, and paid social plans.
• Set and report on success metrics, monitoring performance and providing insight-driven optimization recommendations.
• Manage paid and performance budgets to ensure positive ROI and profitability of the site.
• Drive a unified omni-channel experience, aligning with JoJo’s brand values and strategy.
• Work closely with cross-functional teams to ensure digital activities align with overall business and marketing goals.

Additional Responsibilities Include:

• Overseeing seasonal design updates and UX developments in collaboration with the Next digital design team.
• Collaborating with Next on campaign strategies, budget allocation, and site optimization.
• Analyzing performance metrics and proposing actions to enhance customer journey and conversion rates.
• Monitoring competitor websites and incorporating best practices to improve our offerings.
• Planning and executing ECRM and CRO strategies to boost customer loyalty and retention.
• Building relevant reporting processes to measure key KPIs and drive continuous improvement.
• Leveraging customer insights to guide new tactics for customer retention and engagement.

Skills that make you shine::

• You have prior experience in a similar role.
• Experience within digital marketing is a must.
• You possess a solid understanding of e-commerce frameworks the platform functionality is not under this remit.
• You have a self-starter mentality with the ability to manage multiple projects in a fast-paced working environment.
• You have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
• You are a creative and strategic thinker with a strong customer orientation.
• You have excellent interpersonal and communication skills, thrive in matrix environments and are adept at building relationships with different stakeholders.
• You have a personal understanding and an empathy with the customer journey in our market sector.
• You can take the initiative, ownership, and accountability.
• You are Team orientated.
• You continuously strive for improvement to always identify how we can do things better.
• You are Resilient calm under pressure.
• Passion for all things digital
• Inquisitiveness to really know how to smart target customers via digital channels and optimise performance to allow for scalability of the brand.
• Ability to set digital goals use data and insight to optimise performance and write briefs to request test and learn methodology when required.

Main responsibilities:

• Collaborate with the Next team to implement the trade marketing plan across JoJo websites and key digital channels, optimizing SEO, Paid Search, email, and paid social plans.
• Set and report on success metrics, monitoring performance and providing insight-driven optimization recommendations.
• Manage paid and performance budgets to ensure positive ROI and profitability of the site.
• Drive a unified omni-channel experience, aligning with JoJo’s brand values and strategy.
• Work closely with cross-functional teams to ensure digital activities align with overall business and marketing goals

Additional Responsibilities Include:

• Overseeing seasonal design updates and UX developments in collaboration with the Next digital design team.
• Collaborating with Next on campaign strategies, budget allocation, and site optimization.
• Analyzing performance metrics and proposing actions to enhance customer journey and conversion rates.
• Monitoring competitor websites and incorporating best practices to improve our offerings.
• Planning and executing ECRM and CRO strategies to boost customer loyalty and retention.
• Building relevant reporting processes to measure key KPIs and drive continuous improvement.
• Leveraging customer insights to guide new tactics for customer retention and engagement