Activation Executive (Social & Programmatic)

at  Paxus Australia Pty Ltd

Posted
10 October 2023
Salary
AU$66000 - AU$77000 per annum
Location
Melbourne CBD
Job type
Permanent
Discipline
Digital
Reference
YB22032022

JOB DESCRIPTION

Company Type: Agency
Client Type: Retail, E-commerce
Role: Activation Executive
Channels: Paid Social + Programmatic Media Buying
Salary: 66K to 77K Package (Including Super)
Location: Melbourne
Please mention your VISA Status/Working Rights in your resume

TECHNICAL SKILLS NEEDED FOR THE JOB

• 2+ years’ experience managing paid social and/or programmatic advertising in an agency environment.
• Proficiency in Meta Tools Inc. Business Manager plus power editor/ads manager, Pixels, Audiences, Creative Hub, Campaign Planner, etc.
• Experience with Amazon DSP, Display & Video 360, Campaign Manager, TTD, XandR.
• Analytical skills to interpret campaign data, identify trends, and draw actionable insights.
• Experience working on multiple clients and campaigns concurrently within an agency
• Bonus if you have FB Blueprint, The Trade Desk, OR Google Analytics certifications.

NON-TECHNICAL SKILLS IMPORTANT FOR THE JOB

• Communication Skills
• Project Management Skills
• Critical thinking & Problem Solving
• Adaptability & Continuous Learning attitude
  Yugal Bhatia ( Yoogle )
  [email protected]
  www.linkedin.com/in/yugal-paxus
  Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details

• Paid social advertising - planning, implementation, optimization, and reporting for all paid social channels such as Meta, LinkedIn, Snapchat, and TikTok.
• Programmatic advertising - planning, implementation, optimization, and reporting, utilizing key programmatic tools and channels, including DV360, The Trade Desk, Verizon, and YouTube.
• Constantly monitor campaign performance, analyzing key metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and other relevant KPIs.
• Regularly communicate with clients to provide performance updates, reports, and recommendations to enhance campaign effectiveness.
• Prepare detailed performance reports that showcase the results of campaigns and their impact on client’s business objectives.