Activation Lead Manager

at  JTI Japan Tobacco International

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.
That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running.
So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.
Learn more: jti.com

WHO ARE WE LOOKING FOR – REQUIREMENTS:

• High standard of education and 3rd-level business qualification
• Minimum 10 years experience in an FMCG Marketing function preferably within the Nicotine industry or similar restricted industries
• At least 5 years experience in people management
• Strong project management experience is essential, as is a high level of commercial awareness and business understanding
• Proven experience of working collaboratively and cross-functionally
• Ability to work effectively under pressure, prioritising and handling multiple tasks, whilst maintaining attention to detail
• Well-developed interpersonal and communication skills at all levels
• Knowledge or understanding of E-commerce and Digital Marketing is advantageous
• Excellent command in English
• Excellent working knowledge of MS Office

WHAT THIS POSITION IS ABOUT - PURPOSE:

In this role, you will oversee the consumer & trade activation function. Leading a team of subject matter experts, you will be responsible for translating marketing strategy into impactful consumer & trade activation plans across all categories as well as online and offline channels.
Central to the deliverables in this role is a solid understanding of the marketing strategy and brand portfolio objectives, as well as an in-depth insight into market, consumer, trade and competitor dynamics.

WHAT WILL YOU DO - RESPONSIBILITIES:

• Translate the marketing strategy and brand portfolio objectives into relevant, actionable, long- and short-term consumer and trade activation plans, that clearly contribute to the achievement of the overall marketing strategy and objectives
• Lead the annual planning process from the activation side, ensuring alignment with, and the support of, key stakeholders
• Lead the Activation team ensuring clarity on priorities, responsibilities and purpose by prioritising, guiding and monitoring team activities contributing to A&SP and market objectives and commitments
• Oversee the evolution of platforms and programs to ensure best-practice leadership within and beyond the tobacco and RRP categories
• Assess competitor Conventional Tobacco Products & Reduced Risk Products market activities to ensure JTI strategies are competitive as well as relevant.
• Design and implement tools to monitor and analyse program effectiveness, identifying clear KPIs and ROI/ROO targets in the process
• Regularly review team effectiveness and contributions to the business; Identify team members’ professional development needs and performance on an ongoing basis
• Plan and align annual Activation budget requirements with the Marketing Director and Finance in line with Annual &Strategic Planning timelines