Ad Tech Analyst - Online marketing, Regional Brand & Growth Marketing

at  Shopee

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Department Marketing
LevelExperienced (Individual Contributor)
LocationSingapore
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

JOB DESCRIPTION:

• Develop and manage automation tools and platforms for efficient campaign management utilised by business operation teams
• Collaborate closely with the Product Team to drive innovation and propose new features that enhance the capabilities of the online marketing team
• Work in conjunction with the Marketing Analytics Team to execute data-driven initiatives that empower the online marketing team in making informed decisions
• Foster relationships with external partners, including major platforms, publishers, and Ad Exchanges, to leverage tech-related support and explore collaborative opportunities
• Provide technical assistance to the Account Management team, resolving digital channels’ technical issues such as tracking, measurement, user flow, optimisation, and setup
• Stay abreast of industry news, emerging platforms, and algorithmic changes to deliver timely recommendations for optimizing digital marketing strategies
• Identify pain points within business teams’ workflows and best practices, and proactively address them by integrating online marketing-related features
• Conduct comprehensive UAT tests, oversee feature rollouts, create educational materials, and conduct training sessions to ensure seamless adoption of new features

REQUIREMENTS:

• Bachelor’s degree in a quantitative field or equivalent practical experience
• 3-5 years of hands-on experience in the digital marketing industry, with a strong focus on performance marketing
• Proficiency in app measurement platforms such as AppsFlyer, Adjust, and Google Analytics
• In-depth understanding of various ad types and familiarity with how platforms/publishers function within the digital marketing ecosystem
• Proven track record of successfully managing multiple projects in a dynamic environment while effectively collaborating with diverse stakeholders
• Strong team player with a positive attitude, adaptability, and a passion for continuous learning
• Excellent communication skills, with the ability to present data-driven insights to team leads and stakeholders clearly and concisely

Please refer the Job description for details