AD TECH OPERATIONS MANAGER

at  Morgan McKinley

CONTRACT LENGTH: 6 MONTHS

Location: London (3 days in the office, 2 days from home)
Operations Manager leads all aspects of Media Operations and Ad Technology to identify improvements, troubleshoot problems, address inefficiencies, leverage data and build audiences.
You have the ability to drive innovative thinking to enable business growth and efficient conversions across our digital ecosystem. You will have direct hands on ownership of tools as well as work cross-functionally across Media, Creative, Product and Technology.

The position’s most critical duties and functions:

• General Ad Operations and Ad Technology (Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.)
• Primary lead for Adobe DTM ad tagging in Javascript for the U.S. marketplace (All digital) to track conversions, optimize campaigns and boost return on investment
• Understanding concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click, IDFA, ADID, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, and etc.), network sniffing tools like Charles proxy, and understanding of network payloads.
• Understanding of advertising identity space technologies such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc, and knowledge on ATT and SKAd network integrations and reporting.
• Manage MMP day to day operations such as partner configurations, postback setup, tracker creation and QA, traffic verification, data exports, etc.
• Understanding of cookie less advertising and cookie consent concepts
• Understanding of user access management, SSO implementation, LDAP groups, access tokens etc.
• Manage audience creation/management, server to server and API connections such as CAPI, and offline events sharing.
• Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags and creative user flow testing DMP tech setup, infrastructure, cross-device targeting/reporting, CDP Management of Data Onboarders Site troubleshooting SQL, ETL, knowledge on data transfer via S3, and SFTP Deeplinking and DCO concepts
• Develop and oversee quality assurance process to act as main point of contact cross functionally / cross agency to ensure website tags are correctly generating relevant traffic and recording conversions accurately within overall plan
• Manage relationship with external media vendors and other partners in the media ops and ad tech space (i.e. agency, attribution partners, etc)
• Ability to understand and transform business requirements into actionable tech/product requirements for feature developments

Skills and Qualifications:

• Tag management solutions such as Adobe Launch, Google Tag Manager, or Telium implementing conversion tags
• Privacy Policies and implementation/management of Cookie Consent Manager
• Audience Management platforms such as DMP and Data On-boarders
• Mobile Measurement Partners such as Kochava/Appsflyer/Singular/Branch

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

The position’s most critical duties and functions:

• General Ad Operations and Ad Technology (Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.)
• Primary lead for Adobe DTM ad tagging in Javascript for the U.S. marketplace (All digital) to track conversions, optimize campaigns and boost return on investment
• Understanding concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click, IDFA, ADID, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, and etc.), network sniffing tools like Charles proxy, and understanding of network payloads.
• Understanding of advertising identity space technologies such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc, and knowledge on ATT and SKAd network integrations and reporting.
• Manage MMP day to day operations such as partner configurations, postback setup, tracker creation and QA, traffic verification, data exports, etc.
• Understanding of cookie less advertising and cookie consent concepts
• Understanding of user access management, SSO implementation, LDAP groups, access tokens etc.
• Manage audience creation/management, server to server and API connections such as CAPI, and offline events sharing.
• Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags and creative user flow testing DMP tech setup, infrastructure, cross-device targeting/reporting, CDP Management of Data Onboarders Site troubleshooting SQL, ETL, knowledge on data transfer via S3, and SFTP Deeplinking and DCO concepts
• Develop and oversee quality assurance process to act as main point of contact cross functionally / cross agency to ensure website tags are correctly generating relevant traffic and recording conversions accurately within overall plan
• Manage relationship with external media vendors and other partners in the media ops and ad tech space (i.e. agency, attribution partners, etc)
• Ability to understand and transform business requirements into actionable tech/product requirements for feature development