Adobe Campaign Developer

at  Capgemini

LET’S TALK ABOUT YOUR CAPABILITY AND EXPERIENCE:

• Atleast 4 years experience in the end to end Adobe Campaign Lifecycle.
• Experience in building and integrating Adobe Campaign with other Adobe marketing cloud solutions.
• Knowledge on Targeting, Action, Deliveries, Flow Control activities.
• Design and implement test plans (A/B and multivariate) to understand drivers of response and value.
• Ability to build and Report campaign results regularly to be provided to leadership and key stakeholders.
• Develop metrics and track integrated campaign effectiveness, utilising internal reporting and system audits and then design and report on program outcomes/ progress to internal and external stakeholders.
• Experience with other Adobe Marketing Cloud Solutions would be an advantage.
• Certification on Adobe Marketing Products is highly preferred.

WE’RE CURRENTLY LOOKING FOR AN ADOBE CAMPAIGN LEAD TO JOIN OUR RAPIDLY EXPANDING DXP PRACTICE. KEY DIMENSIONS OF THE ROLE INCLUDE;

• Working with Solution Architects to design a solution that optimally utilises Adobe tools and supports clients use cases, strategy and industry standards.
• Designing and implementing test plans (A/B and multivariate) to understand drivers of response and value.
• Collaborating with Creative, Content, Marketing, and Brand teams to create Digital strategies.
• Developing metrics and tracking integrated campaign effectiveness, utilising internal reporting and system audits and then designing and reporting on program outcomes/ progress to internal and external stakeholders.
• Reporting campaign results regularly and providing recommendations to leadership and key stakeholders.
• Managing planning, execution, ongoing reporting and optimisation of campaigns (oversee budget spend, manage internal analytics and dashboards, provide optimisation and real time targeting recommendations).
• Providing training to clients on using campaign platforms.
• Leveraging datasets to identify opportunities to improve performance, reach, and return on investment of digital marketing activities.
• Aligning with the Experience Director on all segment, content and experience enhancement initiatives.