Affiliate Manager

at  Gelato

ABOUT GELATO

Gelato has built the world’s largest and most global platform for on-demand production and fulfillment of customized products. Today, those products are part of huge markets, such as apparel, wall-art, drinkware, digitally printed books, greeting cards. In the future, the market opportunities are endless thanks to new technologies such as 3D printing. We support a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production. With local production and exact matching of supply and demand, there is no waste, and carbon emissions are reduced.
We own no assets - we build the software that connects world-class production facilities all across the world. We have more than 100 production partners in 32 countries. In 72 hours we can reach more than 5 billion people with customized products in a smarter, faster, and greener way.

WHAT YOU WILL BE DOING

As the Affiliate Marketing Manager in Gelato, you will be responsible for developing and implementing affiliate marketing strategies that align with the acquisition goals and campaigns’ objectives. This involves working alongside with the acquisition, marketing, and product teams to develop compelling acquisition strategies that deliver on CAC and collaborating with other stakeholders, such as Influencers and Partnerships, Paid Social, Paid Search, SEO, and CRM to ensure alignment with broader marketing strategies. The role’s purpose is to scale our affiliate program and drive trial growth through strategic, engaging, and authentic affiliate partnership initiatives.

SOME OF YOUR RESPONSIBILITIES WILL INCLUDE

• Build up and scale our relationships with new and existing affiliate partners (B2B affiliates, bloggers, podcasts, newsletters, etc…) into long-term successful acquisition channels across US, EMEA, and APAC markets
• Evaluate the right partners to reach our audience in line with our brand, and value proposition and work closely with them to generate commercial concepts to push and scale this channel
• Manage our global affiliate program and transform active affiliates into productive partnerships.
• Analyze data to monitor performance, and traffic quality (ROI, fraud rate), and identify growth opportunities within the channel and networks
• Set up proper reporting processes and analyses for the affiliate program
• Be the owner of our commission structure, budgeting, and forecasting.

You have a start-up mentality, incredible stamina, resilience, and grit. You’re a doer. You change until you win. You feel comfortable getting your hands dirty while never losing sight of long-term ambition. You are confident in your abilities and experience, yet humble and curious in your execution. Embracing change, complexity, and ambiguity while also navigating a little bit of chaos is essential for success in this role. Working in Gelato means not only thriving in such an environment, but also finding comfort in being uncomfortable.

• Experience in a similar role, preferably in a fast-growing digital B2B SaaS company, start-up environment, or scale-up
• A proven track record in building and scaling affiliate marketing across multiple countries and regions.
• 5+ years of relevant and verifiable affiliate experience, across third parties or own networks. (PartnerStack, Awin, Tradedoubler, Impact, Commission Junction, etc…)
• Experience managing deals with B2B affiliate partners, creating outbound lead automation, and sales motions through third-party vendors
• Strong analytical skills and a number-driven mindset.
• Solid experience working with web tracking & mobile attribution. Strong conceptual understanding of tracking technologies commonly used in affiliate marketing
• A “getting things done” attitude, an organized and structured method
• Excellent written and verbal communication skills in English, (one extra language will be a plus