Agricultural Marketing Specialist

at  Soil Capital

We are looking for an Agricultural Marketing & Com Specialist to join our Marketing team and support marketing campaigns designed to farmers.
Are you eager to bring your talents to a fast growing scale-up and help farmers store CO2 by transitioning towards regenerative agriculture?
Founded in 2013, Soil Capital is a B-Corp Belgian agronomy firm whose mission is to connect farmers & Agfood companies to build resilient & regenerative supply chains underpinned by high integrity certification programmes. Its purpose is to empower farmers by monetising the ecosystem services of their farms and connecting them with companies committed to redesigning our agricultural system.
To achieve our mission we engage our farmers within our regenerative agriculture programme where they get rewarded for their climate improvements. We partner with local agricultural players to develop low carbon and resilient value chains. We help our corporate partners, primarily in the food and ag sector, transition their farmer suppliers to regenerative agriculture, thereby helping them improve their Scope 3 emissions while contributing positively to the environment and society.
Operating internationally, Soil Capital’s ambition is to accompany farmers in the transition of one million hectares to more profitable and regenerative agriculture by 2025. We have developed Europe’s first certified carbon payment programme for farmers. It allows farmers to measure and certify their carbon footprint each year, while valuing their reduced carbon emissions and/or increased soil carbon storage on the carbon markets.

SKILLS, QUALIFICATIONS AND ATTITUDE

• Experience and/or knowledge of the agricultural sector in France and/or Belgium and/or UK is a must
• Bachelor’s degree in Marketing, bio-engineering, business administration, or a related field.
• Excellent communication and editorial skills in French and English, other EU langages is a +
• 2 years experience in Sales/Marketing with similar roles and responsibilities
• Experience with CRM use
• Passionate about farming, sustainability, agro-ecological transition and nature-based solutions as a solution to fight climate change and restore degraded land ecosystems.
• Curious and entrepreneurial spirit, eager to learn in a fast changing market and willing to scale the regenerative farming movement across Europe.
• Intrinsic customer-driven attitude

ROLE CHARACTERISTICS

• Role: Agricultural Marketing & Com Specialist
• Contract type : Full time, permanent
• Context : Company growth
• Starting date: as soon as possible
• Salary: competitive based on profile with performance-based evolution
• Location: Offices in Paris (FR), Louvain-la-Neuve (BE), London (UK)

ROLE AND RESPONSIBILITIES

Soil Capital is looking for an experienced, hands-on and highly driven individual to shares our enthusiasm for regenerative agriculture and it’s impact to mitigate climate change to join our farmer marketing team.
You will help our fast growing business to unlock carbon payments and incentivise other eco-benefits - such as clean water, biodiversity, healthy food production - by supporting farmers to become more sustainable while improving their farm profitability.
Our ideal candidate will have a deep understanding of the agricultural sector, strong marketing skills, and a real interest in sustainable farming practices.

As part of the Marketing Team, the Agricultural Marketing & Com Specialist will contribute to the:

• Content Creation
• Branding of Soil Capital
• Generation of Leads
• Performance of the marketing campaigns focusing on Inbound strategy.

More specifically, the Agricultural Marketing & Com Specialist will be responsible for:
You will play a key role in our marketing & communication team to build on the last 4 successful farmers seasons of the Soil Capital program to help our sales team deliver significant growth for the 5th season. You will have immediate responsibilities to launch strategic marketing campaigns such as webinars, field events, direct marketing addressed to arable farmers in our main operating countries (France, Belgium and in the UK + new countries to come).

You will also have the opportunity to put the most of your creativity to design interesting Farmer content creation such as “case studies”, blog articles, videos etc.

• Event management:
• Help the sales team identify key farmer events and help with internal and external communication
• Coordinate the preparation of these events (logistics, marketing materials etc) and brief the sales colleagues accordingly.
• Relationship management:
• Help building our Soil Capital farmer communities in our main markets by testing, implementing and monitoring different tools
• Work in close collaboration with internal teams at Soil Capital
• Communication & Content creation:
• Write and send key communications to our customers via Emails from our CRM (Hubspot)
• Input in farmer blog articles, social media posts, case studies in collaboration with the team
• Support in Lead Generation campaigns: ad-hoc support to the Digital Manager
• Marketing tools optimization:
• Help structure and improve the efficiency of our existing farmer processes
• Performance analysis and reporting
• Report on a regular basis on a series of KPIs