AM Category Trade Marketing - Agri Foods
at IFFCO
Dubai, دبي, United Arab Emirates -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 07 Aug, 2024 | Not Specified | 09 May, 2024 | 4 year(s) or above | Modern Trade,Working Experience,Macroeconomics | No | No |
Required Visa Status:
Citizen | GC |
US Citizen | Student Visa |
H1B | CPT |
OPT | H4 Spouse of H1B |
GC Green Card |
Employment Type:
Full Time | Part Time |
Permanent | Independent - 1099 |
Contract – W2 | C2H Independent |
C2H W2 | Contract – Corp 2 Corp |
Contract to Hire – Corp 2 Corp |
Description:
JOB SUMMARY
Responsible to develop the Trade Marketing Strategy/ agenda for all B2C trade channels across Agri-Foods (Flour, Fresh Poultry, and Frozen) to support long term Category growth and profitably increase market share based on shopper and customer requirements along with the ability to generate compelling shopper stories to develop winning strategies for categories vs. competition. He/she is also responsible to recommend short-term actionable in-store solutions based on a clear understanding on shopper behavior within the Category/sub-category
WORK EXPERIENCE REQUIREMENT
Minimum 7 Years FMCG Food Sales & Marketing working experience in the UAE/GCC out of which 4 years should be in Trade Marketing. An intricate understanding of regional trading dynamics, macroeconomics, Modern Trade and Traditional Trade channel dynamics with a proven track record of achieving Category Targets.
QUALIFICATION
Degree holder majoring in Marketing, Business Administration, or a related discipline from reputed university.
Responsibilities:
- Category Insights such as new entrants/competitor in the same category, category drivers at POS
- Category Shopper insights/behavior
- Analyze EPOS data and develop a tactical action plan to counter competition; drive insights and build shopper profile understanding by customer/ channel/region
- Market visits/ RSPs tracking/ Competition analysis/ distribution gaps
- Translate the marketing Category Brand strategy to in-markets customer-channel strategy
- Define annual Trade Marketing calendar for the category supporting the Category AOP
- Own end-to-end category tactics and execution and defines the category role along with the following Trade marketing elements for the Category, across Channel/ Sub-channel/Customer level which includes the following:
- Planogram
- Suggested assortment/ MSL
- Picture of Success (Share of shelf, expected Planogram compliance etc.)
- Suggested Trade promotion menu card (primary visibility vs secondary visibility etc.)
- Pricing strategy by channel / trade schemes/ competition price benchmarking
- Budgeting & Planning
- Category Commercial Execution Monitoring
REQUIREMENT SUMMARY
Min:4.0Max:7.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Marketing business administration or a related discipline from reputed university
Proficient
1
Dubai, United Arab Emirates