Amazon PPC Manager for a Media/Marketing Agency (US Based/Remote)

at  Paired

The Amazon PPC Manager & Inventory Catalog Specialist will be responsible for managing and optimizing our client’s Amazon PPC campaigns to maximize ROI, Organic and Sponsored rankings, as well as overseeing and maintaining our client’s product inventory catalog on Amazon. The ideal candidate will have a strong background in digital marketing, specifically in Amazon PPC, and experience in inventory management and catalog optimization. The candidate should have experience utilizing flat files and creating variations.

Your responsibilities will include, but not be limited to:Amazon PPC Management:

• Develop, implement, and manage Amazon PPC campaigns to drive sales and maximize ROI while growing sponsored and organic rankings.
• Conduct keyword research and analysis to identify high-performing keywords and optimize campaigns.
• Monitor and analyze campaign performance, adjusting bids and strategies as needed.
• Create and present regular reports on PPC campaign performance, including key metrics such as CTR, CPC, and ACoS & TACOS
• Stay up-to-date with Amazon’s advertising policies and best practices to ensure compliance and effectiveness.

REQUIREMENTS:

• Proven experience working in Amazon marketing, with a strong understanding of the Amazon marketplace and PPC model.
• Exceptional creative skills with the ability to dive deep into brand aesthetics and create visually appealing images and compelling copy.
• Proficiency in utilizing tools such as Data Dive, JungleScout, or Helium10 for market research and analysis.
• Demonstrated ability to thrive in a fast-paced environment and deliver results under tight deadlines.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with clients and internal teams.
• In-depth knowledge of Amazon’s image and copy guidelines, as well as terms of service.
• Strong analytical skills with the ability to identify market trends, competitor strategies, and opportunities for optimization.

• Develop, implement, and manage Amazon PPC campaigns to drive sales and maximize ROI while growing sponsored and organic rankings.
• Conduct keyword research and analysis to identify high-performing keywords and optimize campaigns.
• Monitor and analyze campaign performance, adjusting bids and strategies as needed.
• Create and present regular reports on PPC campaign performance, including key metrics such as CTR, CPC, and ACoS & TACOS
• Stay up-to-date with Amazon’s advertising policies and best practices to ensure compliance and effectiveness