AMEA Performance Analytics Lead

at  Sanofi US

EXPERIENCE:

• Approximately 10 years of experience is desirable, preferably in healthcare or consumer sector in business intelligence or similar position requiring rigorous mastering of data analysis
• Strong prior experience in data analytics, able to manage all aspects of analytics process, managing a number of data sources, ensuring data quality, directing the work of analytics partners, generating and validating key insights and turning them into concrete actions
• Experience with various type of data including consumer, media and e commerce data (IQVIA, Nielsen, Kantar etc), as well as digital data (i.e. Google analytics) is a plus
• International experience, working at a multi country level is a plus

QUALIFICATION

• Education: Business School or Bac+5, Master’s degree in quantitative discipline (economics, applied mathematics, statistics, data science etc) ie preferred

FUNCTIONAL KNOWLEDGE OR ABILITY TO LEARN FAST

• Deep Excel Proficiency: can do hands-on simple correlations or projections in Excel
• Proficiency in retail audit panels, sell in, sell out, causal drivers
• Marketing mix models techniques
• Forecasting innovation & category fundamentals
• Digital measurement foundations
• E-commerce performance and analytics experience is a plus
• Knows or learns fast various visualization software (Tableau, power BI, etc.
• Brings insight and objectivity to the business
• Can manage multiple types of projects at a time
• Strategic thinking, curiosity, creativity and problem-solving
• Strong verbal and written communication, able to build convincing data-driven “stories”
• Able to drive business teams to execute performance and analytics recommendations
• Works well in complex matrix (ie global functions, local business teams)
• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
• Demonstrates our Challenger Mindset Behaviours: Take Action (drive results), Stretch (differentiate where it counts), Feedback (challenge each other to grow) & Value Togetherness (enjoy the ride together)

JOB PURPOSE

Are you passionate about driving marketing and commercial effectiveness to unlock growth and want to use your analytical, digital and business skills to advance a Data-driven and Performance culture at Sanofi Consumer Health Care? Apply today!
AMEA accounts for almost one quarter of the GBU sales delivery, covering developed and developing markets from Japan to India. With 30% of the Region sales coming from our Global brands, such as Allegra, & Enterogermina and 70% from our local jewels such as EVE & Alesion in Japan, Lactacyd in SEA, Doliprane in Africa, Depura in India and Cenovis in South Korea & Australia, the successful candidate must have the ability to see this diversity as a source of growth to unlock, to accelerate our Region performance and help more people in AMEA.
The role of AMEA Performance Analytics Lead is suited to consumer oriented, performance driven candidates who are passionate about consumer healthcare and want to provide rigorous data-driven approaches to inform business strategy, business decisions and drive performance culture. The role, as part of the Region Brand & Innovation team, masters the key data sources and provides a comprehensive view on performance as well as foresight to enable the Region Strategy, Brand activation strategies and Commercial excellence in execution.

THE ROLE:

• Uses data-driven approaches to contribute to Region strategic and executional choices and constructively challenges the business to help drive every greater performance.
• Provides clear, complete and unbiased view on performance connecting insights from multiple data sources (market, competition, brand, HCP, finance, commercial), delivers KPI tracking and performance monitors to drive strategic priorities and excellence in execution. This is even more critical for our Local brands, given the Region now has e2e accountability for their performance and pipeline.
• Leads regional performance review process via our Healthy Performance Team integrating and providing end to end performance understanding and articulation of opportunities and risks, proposing & following through on any actions needed to achieve objectives.
• Anticipate upsides and risks to ensure targets are achieved, whilst continuously raising awareness of drivers/drainers that we need collectively as a Region to take action on
• Runs analysis and generates business insights to drive business growth and develop engaging growth stories, be it on sell out performance, customer, ecommerce or innovation to build confidence in our plans gaining traction.
• Embed forward looking data-driven outlooks to anticipate headwinds & tailwinds leveraging capabilities built by Analytics/Data Science COE to test different business scenarios on marketing, trade spend, and performance.
• Drives A&P resource allocation optimisation through rigorous modelling across categories and geographies. Provides for actionable MMM recommendation (media, trade, market impact) to improve ROI. Leverages A&P optimizer, Lego as well as Brandlift studies. Partner with finance on resource allocation to ensure high level allocations are in-line with tactial directions from MMMs
• Improves predictive accuracy for seasonal pathology (C&C, Allergy) through tracking, impact measurement and development of forecasting models in cooperation with Global Analytics, internal data scientists and external providers
• Challenges data/ analytics providers (internal and external) on assumptions behind data and models for better outputs