Analyst, Audience Addressable

at  Comcast Corporation

Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers’ audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households.

JOB SUMMARY

The Portfolio Operations team sits within the Technology and Services Organization. The team works with a variety of stakeholders, including Sales and Sales Development, Campaign Management, Ad Ops, Product, Measurements and Insights, and Engineering to monitor the performance of our Audience and Addressable segments. The Audience Addressable analyst will partner with all business partners within Effectv to support the growth, use, and performance of our Addressable products. This is a highly visible position inside the organization.

EDUCATION

Bachelor’s Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

RELEVANT WORK EXPERIENCE

2-5 Year

General Skillsets:

• Required: minimum 2 years of online advertising industry experience with focus on audience
• Required: minimum 2 years of Audience platforms such as Adobe Audience Manager (AAM), or LiveRamp
• Required: familiarity with addressable products and practices including SQL, Blockgraph, Liveramp
• Experience with audience creation and ranker platforms, such as Tune In campaigns and media buys
• Engaged, Attentive, Self-Starter, independent thinker, cultivates new ideas and shares with leadership
• Familiar with advertising video KPIs
• Familirarity with ticketing systems, assigning items out of a queue, and utilizing workflow databases such as Salesforce
• Questions the norm and “the way things are”
• Excellent written and verbal communication skills, clear and concise messaging to management
• Excellent interpersonal skills, ability to build and maintain relationships amongst peers, partners, and clients
• Strong analytical skills, including expertise in Microsoft Excel
• Ability and willingness to train and upskill team members as needed
• Receive and give generous feedback
• Exceptional time management and prioritization skills
• Ability to read and understand sense of urgency when and where necessary
• Prioritization and capability of handling multiple projects and requests/task

• Support added Addressable growth by servicing tickets for building queries, and network rankers, supplying HH counts, and creating campaign group segments.
• Supports intake and turnaround of data requests from various sales partners utilizing various internal and third party tools to provide audience counts
• Utilize Blockgraph, Liveramp and other third party vendors to execute upon client and sales addressable requests
• Supports intake and turnaround of network and zone ranker requests using internal tools such as Looker, Lens, and AQT
• Strong communication and customer service skills for client facing communication and interaction
• Provides general support and awareness of data and viewership availability to sales partners
• Assists in evaluation, maintenance, and design of existing and new team workflows and processes.
• Troubleshoots audience and addressable tickets within agreed upon turnaround times using internal ticketing system
• Communicates schedule and workload, and manages expectations for any actionable items to help the flow of business
• Support and maintain always on segments in various adservers
• Executes scalable objectives to support and benefit the Company’s architecture vision.
• Interacts closely with matrixed cross-functional teams (both field and corporate) in order to secure alignment.
• Diagnoses, corrects and documents issues, risks and problems using Quality Assurance (QA) practices.
• Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.
• Stays up to date in knowing our company’s technological capabilities and core values

General Skillsets:

• Required: minimum 2 years of online advertising industry experience with focus on audience
• Required: minimum 2 years of Audience platforms such as Adobe Audience Manager (AAM), or LiveRamp
• Required: familiarity with addressable products and practices including SQL, Blockgraph, Liveramp
• Experience with audience creation and ranker platforms, such as Tune In campaigns and media buys
• Engaged, Attentive, Self-Starter, independent thinker, cultivates new ideas and shares with leadership
• Familiar with advertising video KPIs
• Familirarity with ticketing systems, assigning items out of a queue, and utilizing workflow databases such as Salesforce
• Questions the norm and “the way things are”
• Excellent written and verbal communication skills, clear and concise messaging to management
• Excellent interpersonal skills, ability to build and maintain relationships amongst peers, partners, and clients
• Strong analytical skills, including expertise in Microsoft Excel
• Ability and willingness to train and upskill team members as needed
• Receive and give generous feedback
• Exceptional time management and prioritization skills
• Ability to read and understand sense of urgency when and where necessary
• Prioritization and capability of handling multiple projects and requests/tasks