Analyst, Business, Loyalty & Consumer Insights

at  Shoppers Drug Mart Pharmaprix

Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
We are hiring an Analyst, Business, Loyalty & Consumer Insights
The Business Analytics team at Shoppers Drug Mart is responsible for key analytic support for the flyer and loyalty promotional planning. The team is charged with continuous innovation, delivering value add insights to the business as well as driving incremental sales and margin. We listen to our customers. That’s our job. And we make sure that the feedback we collect is making our programs more customer centric and growing our business.
Primary Location : 243 Consumers Road

WHAT YOU’LL NEED:

• 1-2 years related work or co-op experience in an analytical or business role. Experience ideally in Retail, CPG industry, Consumer Finance, or Telecommunications
• Ability to synthesize large amount of data into insights
• Strong interpersonal skills and comfortable collaborating within cross functional team
• Demonstrated strong business acumen
• Advanced knowledge of MS Excel
• Basic knowledge of MS Access, SQL, Python is an asset
• Post secondary education equivalent to a university degree in business, statistics, economics, engineering or similar
  Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
  If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
  We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

• Support the execution of loyalty and promo campaigns at Shoppers Drug Mart
• Work closely with finance to manage loyalty P&L and provide reporting and insights on variances vs forecast and plan
• Provide thought leadership on loyalty offer strategy. Work directly with various stakeholders to optimize promotional tactics and make recommendations to maximize incremental sales and margin
• Synthesize large amounts of data from multiple sources, including customer transaction data, consumer & syndicated research, market share, and campaign results. Extrapolate and interpret appropriate information to deliver value add recommendations
• Own real-time consolidated forecast for flyer and loyalty sales and margin
• Monitor and analyze loyalty and promotional performance relative to forecast, and provide analysis on variance to forecast. Proactively identify new trends.
• Ad hoc analysis on promotional response and elasticity of categories
• Deliver weekly reporting on loyalty campaign performance. Responsible for maintaining model to measure incremental sales for all loyalty promotions
• Support marketing and digital teams on ad-hoc analysis and leverage customer data to deliver meaningful insights to drive business strategy