Analyst, Insight Marketing - Innovation

at  Groupe Marcelle

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.
At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.
Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.
Groupe Marcelle is currently looking for an Analyst, Insight Marketing - Innovation for a permanent full-time position.
Reporting to the Senior Manager, Market & Consumer Intelligence – Innovation, the Analyst, Insight Marketing – Innovation will support all different research initiatives to understand our consumers.

• Design research programs, using most appropriate quantitative and/or qualitative methodologies, to identify business opportunities and to address business needs of GMI’ brands and products.
• Deeply understand the target consumer to drive a stronger relationship with our brands.
• Conduct, analyze and present key findings/insights from primary research using licensed quantitative tools.
• Conduct, analyze and present key findings/insights from secondary research using licensed quantitative tools.
• Accelerate innovation via strategic project support, concept development, and by conducting thoughtful primary research.
• Synthesize latest relevant trends from secondary resources to identify most compelling sources of changing consumer purchase behaviours. Share insights with broader innovation and marketing team on a regular basis.