Analytics Director

at  Leo Burnett

COMPANY DESCRIPTION

As Leo Burnett himself once said: “At the end of the day, we’re just people talking to people.”
And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.
At Leo Burnett we like to make the good stuff in life accessible to everyone. It’s our agency’s big shiny North Star, guiding everything from our work and how we build our culture, to the values we uphold and the initiatives we implement to improve Diversity Equity & Inclusion.
We believe in the power of a strong culture that puts people and creativity at the heart of everything we do. Our incredible team is made up of some of the most passionate and creative minds in the industry, and you’ll be hard pushed to find a more genuinely friendly bunch. We’ve created an informal atmosphere where everyone is invited to share their ideas and thrive. And that way of working. Well, it’s working. We’re proud to say that our staff survey shows record happiness scores over the last 12 months.
We are an open, down to earth and friendly bunch who are always on the lookout for passionate and curious people to join our gang.
It’s never been more important to us to reflect the wonderful mix of people who consume our advertising, which is why when it comes to improving Diversity Equity & Inclusion we’re not just talking the talk, we’re walking the walk. Our internal group D&I Allies at Leo’s (DIAL) was formed to help us make and track progress against our commitment to DE&I. DIAL spearheads policies, processes and initiatives to actively advance positive change.
Furthermore, in 2022 we created The Everyone Way, a process designed to embed positive DE&I practices into the creative process with our clients, working alongside DE&I consultancies The Unmistakables and The Diversity Standards Collective.
We also support industry-wide initiatives such as Unstereotype Alliance, Free the Work, Just Runners, WACL and Bloom to name a few.
It’s our distinctive approach, combined with our passion for populist creativity and relentless pursuit of excellence that makes Leo Burnett such a uniquely special and enjoyable place to work.

JOB DESCRIPTION

Leo Burnett is building a thriving Social division within the agency, which works across a growing number of brands.
We’re looking for an Analytics Lead to set up and lead the social data & analytics function within the agency. As the ‘go-to’ Analytics guru at Leo’s, you will have a passion for all things analytics and social, and a proven track record in the space.

QUALIFICATIONS

To be successful in this role you will need:

• High Level Data Analytics skills - you will be highly proficient in data collection, cleaning and transformation techniques - as well as data visualisation.
• Social obsessed – you’ll obviously have a passion and love for data, but crucially, you’ll be equally passionate about the world of Social and all it entails.
• Social listening & analytics tools - you’ll be fluent in all key data analysis tools - like:
• Social listening tools e.g. Netbase Quid, Brandwatch
• Web analytic tools e.g. Google Analytics, Adobe Analytics, SimilarWeb

• Social networks native analytic tools e.g. Meta Business Suite, TikTok Analytics, YouTube Studio

• Leadership experience - you’ll have 4/7 year’s of experience in a senior Analytics position. Ideally you will have worked in a creative agency environment.

WHAT YOU’LL BE DOING:

Your core responsibilities will include:

• Analytics leadership – you will be in charge of leading all social analytics projects across the agency with confidence and agility. You will lead the growth of the function and team over time.

• Reporting – you’ll lead quarterly / monthly reporting across the business to ensure our social work is delivering on its KPIs - this will involve building the dashboards as well as collecting, cleaning, visualising and then presenting the data.

• 
  Social Insight generation – you will work with our social strategists to conduct data-led analysis of conversations and competitor activity, defining trends & topics to inform content.
• 
  Data storytelling – you will be an expert in translating data into simple and compelling narratives for peers and clients; weaving together multiple data points to create actionable insights.
• 
  Best practice – you will be responsible for creating processes and templates that can be used across clients, to build efficiencies for you and your team.

To be successful in this role you will need:

• High Level Data Analytics skills - you will be highly proficient in data collection, cleaning and transformation techniques - as well as data visualisation.
• Social obsessed – you’ll obviously have a passion and love for data, but crucially, you’ll be equally passionate about the world of Social and all it entails.
• Social listening & analytics tools - you’ll be fluent in all key data analysis tools - like:
• Social listening tools e.g. Netbase Quid, Brandwatch
• Web analytic tools e.g. Google Analytics, Adobe Analytics, SimilarWeb
• Social networks native analytic tools e.g. Meta Business Suite, TikTok Analytics, YouTube Studi