Analytics Implementation Specialist, Digital Technologies
at Strayer University
Remote, Oregon, USA -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 20 Jun, 2024 | Not Specified | 21 Mar, 2024 | 1 year(s) or above | Report Building,Adobe Analytics,Google Tag Manager,Zapier,Html,Css,Sql,Linkedin,Jquery,Data Analysis,Project Management Skills,Javascript,Data Collection | No | No |
Required Visa Status:
Citizen | GC |
US Citizen | Student Visa |
H1B | CPT |
OPT | H4 Spouse of H1B |
GC Green Card |
Employment Type:
Full Time | Part Time |
Permanent | Independent - 1099 |
Contract – W2 | C2H Independent |
C2H W2 | Contract – Corp 2 Corp |
Contract to Hire – Corp 2 Corp |
Description:
This role will be responsible for the development and implementation of the analytics and tagging strategy across digital properties with a focus on enhancing reporting, analytics, and paid media optimization. The Analytics Implementation Specialist of Digital Technologies will work closely with IT, Analytics, Marketing, and third-party vendors to capture the data needed to drive business decisions.
Job Responsibilities:
- Compliant data governance of tag management solution
- Strengthen relationships with vendors that offer measurement products and evaluate new solutions to augment existing capabilities
- Manage the QA and debugging of analytics and tagging code
- Operate as the subject matter expert on web analytics, data collection and digital tagging
- Maintain and enhance existing tracking
- Bring forward recommendations for more granular and clean data capture & reporting
- Ensure data capture is consistent and accurate across reporting platforms
- Design and document customized analytics tracking specifications for all digital channels, including web and paid media
- Partner with web content and development teams to recommend and implement technical data collection solutions based on user actions
- Partner with internal and external teams to test and deploy tracking solutions while monitoring and optimizing existing integrations
Required experience:
- 2+ years of experience in tag management solutions, such as Google Tag Manager, Adobe Launch, Tealium, Ensighten
- 1+ year of experience with server-side / first-party implementation of data collection
- Working knowledge of data collection privacy and GDPR standards and implementation, especially with GCM (Google Consent Mode)
- Expertise in web analytics tools, such as Adobe Analytics and GA4
- Familiarity and comfort in creating data collection standards,
- Familiar with digital media channels, including Paid Search, Display and Social
- Experience with JavaScript, JQuery, CSS, HTML and dataLayer objects
- Strong communication and project management skills
- Candidates must be highly analytical, self-motivated and demonstrate attention to detail
Beneficial Additional Experience:
- Working knowledge of Adobe Target or other test & learn/ personalization platforms and its integration into tag management and data analytic applications
- Experience with SQL or equivalent query building logic language and applications
- Working knowledge of report building in data analysis and visualization tools like PowerBI and Google’s Looker
- Experience with BigQuery and data connection and filtering software such as Zapier, Workato, Tray.io, etc
- Working knowledge of vendor administration of pixels in Meta Business, GA360 (G Ads/Floodlights), LinkedIn, etc.
LI-LJ1
If you require a reasonable accommodation to complete our application process, please contact our Human Resources Department at
Careers@strategiced.com
Responsibilities:
- Compliant data governance of tag management solution
- Strengthen relationships with vendors that offer measurement products and evaluate new solutions to augment existing capabilities
- Manage the QA and debugging of analytics and tagging code
- Operate as the subject matter expert on web analytics, data collection and digital tagging
- Maintain and enhance existing tracking
- Bring forward recommendations for more granular and clean data capture & reporting
- Ensure data capture is consistent and accurate across reporting platforms
- Design and document customized analytics tracking specifications for all digital channels, including web and paid media
- Partner with web content and development teams to recommend and implement technical data collection solutions based on user actions
- Partner with internal and external teams to test and deploy tracking solutions while monitoring and optimizing existing integration
REQUIREMENT SUMMARY
Min:1.0Max:6.0 year(s)
Information Technology/IT
Analytics & Business Intelligence
Information Technology
Graduate
Proficient
1
Remote, USA