APAC Demand Generation: Digital Marketing

at  Stripe

WHO YOU ARE

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

MINIMUM REQUIREMENTS

• 7+ years relevant experience running demand generation and performance marketing campaigns.
• Deep understanding of paid and organic digital marketing, marketing automation, email marketing tactics, account-based marketing, and lead management. Experience with digital marketing tactics in both agency and in-house settings will be considered favorably.
• Proven track record of landing global campaigns in Asia Pacific markets.
• Proven track record of mapping out and executing an end-to-end, multi-channel customer journey plan.
• Proven track record of defining and executing programmes with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs.
• Strong written and verbal communication skills; able to convey complex topics with simplicity.
• Superb organization and project management skills and the capacity to manage multiple complex projects at once; you’re a master juggler and don’t let it get the best of you.
• Excellent analytical skills and the ability to craft actionable insights from complex data.
• Strong ability to work cross functionally in a highly matrixed organization.
• A startup mentality with a bias to action and the ability to flex in a fast-paced environment.

PREFERRED QUALIFICATIONS

• B2B marketing experience owning a regional demand generation strategy across multiple countries, customer segments, and products.
• Varied background across marketing disciplines such as integrated marketing, campaigns, field marketing, retention strategy, and performance marketing.
• Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies.
• Experience marketing cloud services and/or software solutions.
• Resourceful, creative and dedicated to achieving operational and creative excellence.
• Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems.
  Job ID 5944881

WHAT YOU’LL DO

We’re looking for an experienced digital marketer to build and activate the APAC playbook for driving cross-segment, top of funnel demand using scaled online and account-based marketing motions. In this role, you will also coordinate the delivery of global campaigns in local customer journeys, and you will partner with performance marketers and agencies to deliver and optimize campaigns across online channels including SEO, paid media, email, in English-speaking and non-English-speaking markets.
This role requires a highly collaborative individual who thinks both strategically and tactically to get things done. It is a business critical role and a great opportunity to build and have an impact across our GTM organization.

RESPONSIBILITIES

• Own the APAC strategy to land global campaigns locally, prioritizing campaign content and assets in line with local customer journeys, coordinating campaign activation with demand marketers and field marketers.
• Own the APAC playbook for contact acquisition and demand generation using scaled online and account-based marketing motions, strategically optimizing existing channels and identifying opportunities to test and integrate new channels.
• Partner with internal and external performance media experts to traffic, implement, and optimize paid and organic digital marketing programs.
• Track, measure, and communicate campaign results, continually optimizing for efficiency and scale, and seeking to generate new global best practices through experimental efforts.
• Continually collect feedback from relevant partners to understand performance needs and refine strategies for relevance and impact.
• Engage with sales stakeholders to review performance and validate priority investment areas quarterly.
• Develop trusted relationships with cross-functional peers locally and globally to help augment the efforts of a lean regional team.