Area Performance Marketing Manager (m/f/d)
at British American Tobacco
Hamburg, Hamburg, Germany -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 17 Sep, 2024 | Not Specified | 19 Jun, 2024 | N/A | Google Search Console,It,Google Analytics,Analytical Skills,English,Access | No | No |
Required Visa Status:
Citizen | GC |
US Citizen | Student Visa |
H1B | CPT |
OPT | H4 Spouse of H1B |
GC Green Card |
Employment Type:
Full Time | Part Time |
Permanent | Independent - 1099 |
Contract – W2 | C2H Independent |
C2H W2 | Contract – Corp 2 Corp |
Contract to Hire – Corp 2 Corp |
Description:
TO ACHIEVE THE AMBITION, WE HAVE SET FOR OURSELVES, WE ARE LOOKING FOR COLLEAGUES WHO ARE READY TO LIVE OUR ETHOS EVERY DAY. COME BE A PART OF THIS JOURNEY!
BAT Germany is looking for an AREA PERFORMANCE MARKETING MANAGER
FUNCTION: Digital & E-Commerce
LOCATION: Hamburg, Germany
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- 4+ years’ experience in performance marketing, preferable in a media agency
- SEO knowledge is needed
- Access and connection to European publisher network
- Very strong conceptional and analytical skills
- Strong commercial background and experience
- Strong drive & hands on mentality
- Ambitious & consumer centric attitude
- Very strong technical understanding : Google Search Console, Google Ads, Google Analytics
- Proficient in English, German skills are a plus
EDUCATION / QUALIFICATIONS / CERTIFICATIONS REQUIRED
- University degree or equivalent experience or similar education in business administration, (digital) marketing or IT
Responsibilities:
ROLE POSITIONING AND OBJECTIVES
The Central Europe Digital Area Team leads digital innovations and drives digital excellence to support the Digital & E-Commerce teams in the end markets of Germany, Poland, Czechia, Slovakia, Switzerland and Austria to achieve the commercial targets within the BAT E-Commerce Agenda.
Therefore, to drive innovation and new traffic to own E-Commerce opportunities, we are hiring an AREA PERFORMANCE MARKETING MANAGER.
Geographic Scope: Area ( Central Europe) :Germany / Poland / Switzerland / Austria/ Czechia/ Slovakia
WHAT YOU WILL BE ACCOUNTABLE FOR
- Deliver a traffic strategy and concepts to leverage traffic to own E-Commerce to support the end markets delivering against own E-Commerce Agenda
- Define and drive Central Europe (CE) Performance & SEO Marketing strategy
- Innovate on new channels and opportunities for traffic to store
- Closely collaborate with SEO agencies, publishers and media agencies
- Lead the pitch for one overarching CE area media agency
- Build positive relationships with publishers and tech companies to demonstrate new paid opportunities for the area
- Create digital media toolkits including asset production like banners and videos for all new category products
- Overwatch business needs of the end markets to support in terms of performance uplift and easy ways of working
- Bundle KPIs from the end markets for global and regional Senior Stakeholders, focussing on most valuable important metrics
- Build growth concepts and pitch them towards Senior Partners
- Leverage knowledge transfer between the different countries in the area
- Work cross-functionally and agile with brand, legal, activation, research, finance, IT and trade departments within the area
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companie
REQUIREMENT SUMMARY
Min:N/AMax:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Business administration (digital marketing or it
Proficient
1
Hamburg, Germany