Ascential - Senior Manager Marketing Operations

at  Ascential

We’re looking for a Senior Manager Marketing Operations to join our team in London as part of our Marketing Digital function.
Your Role: You will be reporting to the Head of CX and Strategy you will be a key member of the Digital Marketing Management team (DM). Although this role has no direct reports it is a key enabler and co-ordination point for the Brand aligned Marketing Operations specialists.

Key Responsibilities

• Working closely with the other DM subject matter experts to continually improve processes and highlight any resource gaps or conflicting priorities that would impact campaign delivery or improvement plans especially when Brands have conflicting priorities that means workloads are difficult to manage
• Working with the brands and performance teams to ensure quarterly review meetings are taking place, goals and optimizations are clear and executed
• Partnering with the rest of the Digital Marketing team to showcase innovation on a pre-agreed cadence with the SVP Digital Marketing.
• Working with the brand aligned Marketing Operations s specialists to execute against each brand’s individual digital roadmap
• Ensure appropriate cross brand prioritisation when there are conflicting demands on the execution specialists and ensuring Brand Calendars and Brand Planners are always up to date.
• Quality checking briefs coming in via brands to ensure that they are of the standard that the team can execute well against.
• Ownership of campaign tracking methodology, UTM structures, and brand planners for campaign execution
• Regular reviews of data and audience builds for campaigns to ensure we are targeting the right audiences for specific campaigns
• Liaising with the Technology System Teams on the implementation of 3rd party tools and additional Marketo features.
• Owning Hive, our workflow system, and producing appropriate reporting on brand activity and running regular review meetings with the brands and to monitor SLAs from both Digital Marketing and Brands.
• Accountable for evolving Ascential Future’s brands approach to Account Based Marketing (ABM) collaborating with brands on designing, implementing and optimising ABM strategies and plans
• Managing an end to end process on behalf of our brands in reviewing future requirements and any potential changes to the MarTech stack.
• Driving a data first way of working to build an environment of constant improvement.
• You are a connector, working hard to ensure people and projects are not inadvertently siloed or silenced

Your Experience

• Marketo certified professional with Salesforce experience
• A background in managing multiple clients/stakeholders
• Experience in operating in a fast paced environment delivering multi-channels initiatives for a global brand(s)
• Previous team management experience
• Project Management experience
• Working knowledge of Google Analytics would be an advantage
• Use of Workflow systems - Hive knowledge an advantage

If you don’t meet every single requirement, we’d still encourage you to apply. At Ascential, we are committed to creating a diverse, inclusive and authentic workplace, so if you are excited about this role we would still like you to apply.
Who are we?
Ascential takes the world’s leading brands to the heart of what’s next for their industries.
We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors. Ascential plc is listed on London Stock Exchange. Find out more here::
ascential.com
Why Choose Us?
Two divisions. Three continents. One great culture.
We strive for the highest standards in everything we do. But that’s not just for our customers. We want working for Ascential to be the best career move you’ve ever made.
Ascential is a people-powered company, and we’re committed to supporting each and every one of them. We publish an annual Diversity, Equity and Inclusion Report that sets out our goals, commitments and progress so far. We invest in Employee Groups, empowering them to run educational events, support charities that they’re passionate about, and share experiences with colleagues. These groups include Able to Thrive, Ascential Pride, Black in Business and Empower Women’s Network. And our inclusive recruitment practices and early talent programmes help us to bring curious, passionate people from every walk of life into our team.
We’re committed to ensuring that the impact of our business on our environment - and the communities we operate in - is a positive one. That means making sure that each event we run is the most sustainable it’s ever been. We also default all of our pension plans to ESG options, so that our people’s savings are invested in ways that help rather than hinder our planet.
Helping people to connect and drive progress isn’t a business-only goal. We know that the world is a better place when we all lead with heart, supporting charitable causes that make a difference. We provide opportunities to give back through Volunteer Days, our Employee Groups and our charity partner, The Prince’s Trust.
We value output, not hours. Most of our roles ask for 1-2 days a week in your nearest office. But if that’s not possible for you, let’s talk. Flexible work conversations are actively encouraged here, and always will be.

Only you know what’s most important to you. That’s why we offer benefits packages that you can tailor to your needs. These include:

• 25 days of holiday per year - with an option to buy/ sell upto 5 days
• Pension, Life Assurance and Income Protection
• Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
• Employee assistance programme, season ticket loans and cycle to work scheme
• Volunteering opportunities and charitable giving options
• Great learning and development opportunities.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
If we inspire you, why not join and inspire us? Find out
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• Working closely with the other DM subject matter experts to continually improve processes and highlight any resource gaps or conflicting priorities that would impact campaign delivery or improvement plans especially when Brands have conflicting priorities that means workloads are difficult to manage
• Working with the brands and performance teams to ensure quarterly review meetings are taking place, goals and optimizations are clear and executed
• Partnering with the rest of the Digital Marketing team to showcase innovation on a pre-agreed cadence with the SVP Digital Marketing.
• Working with the brand aligned Marketing Operations s specialists to execute against each brand’s individual digital roadmap
• Ensure appropriate cross brand prioritisation when there are conflicting demands on the execution specialists and ensuring Brand Calendars and Brand Planners are always up to date.
• Quality checking briefs coming in via brands to ensure that they are of the standard that the team can execute well against.
• Ownership of campaign tracking methodology, UTM structures, and brand planners for campaign execution
• Regular reviews of data and audience builds for campaigns to ensure we are targeting the right audiences for specific campaigns
• Liaising with the Technology System Teams on the implementation of 3rd party tools and additional Marketo features.
• Owning Hive, our workflow system, and producing appropriate reporting on brand activity and running regular review meetings with the brands and to monitor SLAs from both Digital Marketing and Brands.
• Accountable for evolving Ascential Future’s brands approach to Account Based Marketing (ABM) collaborating with brands on designing, implementing and optimising ABM strategies and plans
• Managing an end to end process on behalf of our brands in reviewing future requirements and any potential changes to the MarTech stack.
• Driving a data first way of working to build an environment of constant improvement.
• You are a connector, working hard to ensure people and projects are not inadvertently siloed or silence