Asia Pacific - Regional CRM Intern

at  Shiseido

REQUIREMENTS

• Proficient in Excel and PowerPoint.
• Willing to learn with an inquisitive mind, asking the right questions.
• A team player who is comfortable and happy to contribute to a dynamic team environment.
• Proactive and resourceful, able to work independently with supervision.
• Multilingual in one other Asian language will be an added bonus.
• Vocal and enjoy working in a team that values a family-oriented, success-achieving and fun-loving surroundings.
  Job Segment: Program Manager, Intern, Management, Entry Level

MAIN PURPOSE

To provide administrative, operational, and strategic support to regional CRM initiatives, roadmap and projects including (but not limited to): loyalty management system Kizuna, loyalty program management, customer engagement personalization journey, basic to advanced analytics and ad hoc projects.
The position will work alongside Digital & Ecommerce department, Regional Brands team as well as local CRM and brands team.

KEY RESPONSIBILITIES

• Support the launch of Shiseido and NARS brands on loyalty management system Kizuna.
• Assist in loyalty program standardization for Shiseido, Cle de Peau Beaute and NARS.
• Compile best practices playbooks on CRM recruitment, campaigns, and member engagement, communications, and personalisation.
• Assist in data analytics to derive insights and drive CRM objectives.
• Perform competitive analysis to identify gaps and potential growth opportunities.
• Work alongside CRM Manager to drive Pure Players growth such as Lazada and Shopee
• Support CRM team in planning meeting agenda with global, regional and local stakeholders.
• Assist in CRM KPI reporting on monthly basis.