Assistant Brand Manager - Global Healthcare

at  New Chapter Talent

• A Leading Healthcare / D2C Global Brand
• A Diverse Omni-Channel Brand Management Role
• World’s Top Employer recognised for workplace culture values
  An exciting opportunity is currently available for an Assistant Brand Manager to join a tier one, leading healthcare brand on a fulltime, permanent basis.

MINIMUM EXPERIENCE/SKILLS REQUIRED

• 2+ years in a similar role, agency or client side.
• Relevant tertiary qualifications.
• Experience working with CRM, website CMS and automation tools highly favourable.
• Hands on experience with social media production and content management
• Experience in digital and multi-channel marketing desirable.
• Strong project management and administration skills with an eye for detail.
• Ability to work at a fast pace and produce high-quality results.
• Strong communication and relationship building skills Strong numerical aptitude with experience in interpreting numbers.
• MS Office skills - intermediate level.

THE ROLE:

Reporting into the Digital & eCommerce Manager, you will play a lead role, in coordinating and executing brand campaign activities across an array of omni-channel campaigns. The role will touch across a broad range of marketing elements, including event planning, social media, content development and digital marketing.

KEY RESPONSIBILITIES:

• Support the Marketing team with coordination and execution of day-to-day Marketing initiatives.
• Production and management of marketing assets across various channels in partnership with graphic design agency and marketing managers.
• Coordination of development and execution including building and maintaining a content library
• Coordination of online and in-person consumer events, webinars, and seminars.
• Maintenance of marketing asset library, including version control, ensuring compliance with changing regulatory requirements.
• Production of monthly social content calendar in partnership with social agency
• Coordination of the delivery of campaign and production launches.
• Production of and co-ordination of website content, updating existing website content in line with evolving brand requirements.
• Moderation of social media commentary across Facebook and Instagram.
• Copywriting – blogs, website, social media, EDMs
• Implementation of SEO best practices in partnership with digital advertising agency partner.
• Liaise with CX and Logistics teams to ensure smooth end-to-end delivery of online orders.
• Identification of opportunities to improve website experience – conversion rate optimisation.
• Regular reporting of key Marketing metrics.
• Support the Marketing team with customer, vendor, and agency management administration tasks.