Assistant Director (9-mth contract), Marketing Preventive Health

at  HPB Health Promotion Board

The Preventive Health Marketing Department spearheads the strategic planning, development and implementation of innovative marketing and media strategies for HPB’s flagship campaigns in key preventive health topics, such as Health Screening, Diabetes prevention, Senior’s Health and Vaccination. By working closely with internal and external stakeholders, we aim to strengthen the health practices and increase the adoption of preventive health behaviour among Singaporeans, in line with the Board’s vision of building a nation of healthy people.
An exciting and fulfilling opportunity awaits the successful candidate who will lead the development and implementation of integrated marketing communications, including above-the-line and below-the-line resources, activations, social, digital marketing and media strategies, with clearly articulated marketing objectives and KPIs. This position reports to the Deputy Director, Marketing Preventive Health department.

Specifically, the responsibilities will include:

• Managing stakeholders and agency partners to drive alignment in formulating marketing strategies for HPB’s communication efforts, anchoring the strategy formulation and creative conceptualisation on data and insights, to contribute to national objectives and programme KPIs;
• Performing supervisory role to team members by providing feedback and guidance on strategy formulation, campaign execution and the achievement of all marketing deliverables, efficiently and effectively;
• Planning and implementing go-to-market strategies including marketing activation leading to the achievement of desired outcomes and targets;
• Creating innovative, compelling and targeted communications to influence the adoption of good preventive health behaviour and to raise the profile of HPB’s initiatives;
• Conceptualising and executing social media and content strategies;
• Teaming up with appointed creative, media, research, event management agencies and other vendors to ensure timely delivery of quality work;
• Optimising awareness, motivation and key message recall among target audiences;

• Planning, monitoring and managing campaign performance, budgets and manpower resources to ensure cost effectiveness and improvement in marketing ROI;Monitoring, evaluating and reporting campaign performance, including analytical and strategic assessments, for continuous learning and improvement.

REQUIREMENTS

The ideal candidate is a highly driven and experienced 360-marketer with a flair for creativity and agility. He/She should possess:

• Relevant qualifications in Marketing, Business Administration or Communications; Strong project and interpersonal management skills;
• Highly adaptable to changes;
• Excellent communications (spoken and written) and presentation skills, able to present and interact confidently across the organisation and with external stakeholders;
• High energy team player with ability to multi-task and succeed in a fast-paced matrix environment.
• Minimum 8 years of proven track record in managing and executing large-scale integrated communications, marketing, branding, and event management in a B2C environment;
• Experience in managing a small team

• Managing stakeholders and agency partners to drive alignment in formulating marketing strategies for HPB’s communication efforts, anchoring the strategy formulation and creative conceptualisation on data and insights, to contribute to national objectives and programme KPIs;
• Performing supervisory role to team members by providing feedback and guidance on strategy formulation, campaign execution and the achievement of all marketing deliverables, efficiently and effectively;
• Planning and implementing go-to-market strategies including marketing activation leading to the achievement of desired outcomes and targets;
• Creating innovative, compelling and targeted communications to influence the adoption of good preventive health behaviour and to raise the profile of HPB’s initiatives;
• Conceptualising and executing social media and content strategies;
• Teaming up with appointed creative, media, research, event management agencies and other vendors to ensure timely delivery of quality work;
• Optimising awareness, motivation and key message recall among target audiences;
• Planning, monitoring and managing campaign performance, budgets and manpower resources to ensure cost effectiveness and improvement in marketing ROI;Monitoring, evaluating and reporting campaign performance, including analytical and strategic assessments, for continuous learning and improvement