Assistant Director for Digital Marketing

at  Spertus Institute for Jewish Learning and Leadership

THE ASSISTANT DIRECTOR FOR DIGITAL MARKETING WILL JOIN A TALENTED TEAM OF SMART, PASSIONATE COLLEAGUES EAGER TO HAVE YOU HELP INCREASE PARTICIPATION IN THE PROGRAMS THEY SKILLFULLY BRING TO LIFE.

For more information about Spertus Institute, see below.

ABOUT THE POSITION

This position will be responsible for marketing Spertus Institute’s acclaimed graduate, professional, and public programs, which are the heart of Spertus Institute’s mission. These programs are for adult learners, with many of our students and alumni serving in vital roles in Jewish communities worldwide.
The work of the Assistant Director for Digital Marketing is critical to Spertus Institute’s brand awareness, institutional engagement, student recruitment, and fundraising. We will look to the person in this position to maintain successful initiatives from our current marketing and expand to new channels to drive growth.
We are looking for a social media-savvy strategic thinker with strong communication and collaboration skills. The Assistant Director of Digital Marketing will have a proven track record of developing and executing successful digital marketing campaigns and strong project management skills.

TECHNICAL REQUIREMENTS

• WordPress proficiency
• Experience with Microsoft Suite, Adobe Suite including Photoshop, and Canva
• Experience with CRMs and MailChimp or similar email marketing software
• Experience managing media assets (especially photography and video)
• Basic photography and video expertise (advanced video production expertise a big plus)

PREFERRED QUALIFICATIONS

• Bachelor’s degree in marketing, advertising, communications, or a related area
• Five or more years of progressive marketing experience
• Experience working in higher education or the nonprofit sector
• Proficiency with search engine optimization
• Basic proficiency with Google Ads and Google Analytics (advanced proficiency or certification a plus)
• Proficiency with design software and HTML
• Ability to work occasional weekend or evening hours during programs or special events
• Jewish community knowledge, familiarity, or interest