Assistant Manager, Loyalty

at  Sephora

RESPONSIBILITIES:

• You’ll advocate for best-in-class loyalty experience, develop a deep level of subject matter expertise in the Beauty Pass program, and grow the program’s active membership base, awareness and satisfaction in the region (SEA, ANZ).
• You’ll be responsible for protecting and growing the Black Tier and Gold Tier base, by developing and delivering impactful loyalty program propositions and strategies that would engage, reward, tier-up and retain our members.
• You’ll innovate new ways to elevate the program and test new ideas through launching pilots in country, developing success metrics and gathering key learnings to subsequently scale across the region.
• You’ll project manage and collaborate with cross-functional teams locally and regionally (e.g. CRM, analytics, marketing, brand partners, merchandising, supply chain, retail operations, ecommerce, data, tech and country teams etc) to bring your ideas to life across all Sephora marketing levers and touchpoints that are aligned with loyalty priorities and business goals.
• You’ll provide guidance to country teams with the tools, expertise, framework and operating guidelines necessary to deliver a consistent, elevated loyalty experience across the region. This includes leading regular reviews with country teams to ensure loyalty goals are on track.
• You’ll be involved in the enhancement and evolution of the loyalty platform with the IT team.