Assistant Manager, Marketing Automation

at  International Air Transport Association IATA

Employment Type: Permanent
Contract Duration: Until end 2025
At IATA, we speak for the airlines of the world, serving and supporting over 300 of them across all continents. We are passionate and knowledgeable about the aviation industry, and we strive to make it safer, smarter, more sustainable and more inclusive. We celebrate diversity and inclusion in our workforce, and we respect and value the different backgrounds, perspectives and skills of our employees. We also care about our employees’ wellbeing, and we provide flexible work arrangements, travel benefits, family-friendly policies, equal pay and a day off on your birthday. We believe in giving back to the community and encourage our staff to participate in volunteering activities that support causes they care about. We encourage you to join our global community of aviation enthusiasts, and we will do our best to make you feel comfortable during the interview process. IATA is more than a trade association; it is a vision of a better future for air travel.
About the team you are joining
Are you passionate about marketing? Would you like to gain work experience in a truly international organization? We are looking for an energetic and self-motivated CRM / Marketing Automation expert to join our marketing department. If you’re an ambitious individual who wants to build a career in customer journeys and marketing automation, then we want to work with you.
Reporting to the Marketing Manager Operations and Products, the successful candidate will provide analytical and operational support in executing the marketing strategy and plan for the entire portfolio focusing on marketing automation.
Collaborating with the Marketing Product Managers and Specialist, the candidate will proactively implement marketing automation campaigns that help meet annual product revenue targets with a focus on IATA Events.
The ideal candidate will be a passionate marketer with a track record of achieving impressive results. You thrive in challenging situations. You love to test and learn innovation. You use data to rigorously assess marketing effectiveness and develop journeys to turn prospects into clients.
In your role you will analyze the results of campaigns and compile these results in comprehensive reports.

What your day would be like

• Design and execute marketing automation campaigns that demonstrate direct revenue impact;
• Set up automated campaigns with the objective to nurture leads and develop them through the marketing funnel.
• Analyze campaign results and apply learnings to future campaigns; develop specialized knowledge about the right marketing automation tactics for various marketing objectives and products and advise marketing managers accordingly;
• Contribute to standardizing the marketing automation processes
• Support sales by building a pipeline targeting the appropriate audience both inside and outside the aviation industry in close coordination with the marketing managers;
• Research industry trends and identify sales opportunities in co-ordination with the marketing and sales team;

We would love to hear from you if you meet the following criteria
At least (3) years of experience in a related position
At least (1) year of experience working with an email CRM tool in an administrative function (not just a user)
Salesforce certifications are big assets;
Proven track record of delivering on revenue objectives and marketing campaigns
Administrative responsibilities of CRM platform
Good understanding of the latest marketing trends and techniques
Highly developed in the following proficiencies:
customer experience;
Campaign management and execution;
metrics measurement and ROI;
Advanced analysis & report writing skills focused on delivering insights and actionable recommendations while overseeing the implementation of the recommendations
Strong solution-focused work ethic with a high degree of flexibility, supporting multiple projects of varying complexities and priorities;
Highly organized and detailed oriented, with strong interpersonal skills with the ability to work well independently and in a team.
Excellent oral and written English
Experience with Google Analytics – Certification is a plus;
Experience with Pardot (Marketing Cloud Account Engagement)
Travel Required: N
Learn more about IATA’s role in the industry, our benefits, and the team at iata/careers/. We are looking forward to hearing from you

Please refer the Job description for details