Assistant Trade Activation Manager, GTR

at  Beam Inc

QUALIFICATIONS

• Possess a recognized university degree, preferably in Marketing / Business.
• At least 5+ year of relevant working experience
• Prior experience in alcohol, luxury, FMCG or Travel Retail industry will be an advantage.
• Strong interpersonal skill to manage several projects and stakeholders simultaneously and independently
• Positive, proactive and enthusiastic team player
• Excellent organisational skills, able to prioritize in a very fast-paced environment and understand business context.

• Implement and track the Shopper Marketing visibility and activation Plan to increase sales and brand/category presence.
• Work closely with relevant internal stakeholders within Commercial, Shopper Marketing and Brand Marketing teams to align on planned timings and share back insights on performance
• Establish strong connection and ways of working with external agencies such as production and promoter teams to ensure smooth and timely roll-out of key launches both online and on-counter; as well as to identify marketing opportunities per door to maximize retailer activations.
• Support new permanent visibility rollout by working with agency and Commercial to ensure timely launch and clear planograming.
• Under the guidance of the team, update Marketing Calendar, support in preparation of retailer’s presentation to sell in shopper programs.
• Provide support on execution of Media campaigns, KOL marketing and social campaigns to drive brand awareness for key campaigns.
• Responsible for planning and tracking of GWP usage based on trade plan
• To drive excellence in POS execution – ensuring visibility of brands in line with brand strategy and image
• Feedback to Shopper Marketing Manager performance of key campaigns of set KPIs and ways to improve for next promotion.
• Understand all the effective touchpoints for maximizing visibility
• Understand the location and airport dynamics with a close eye on competitors’ activities and consumer trends in the market.
• Assist with any ad hoc trade marketing activities and support the team when needed