Assistant Trade Marketing Manager - F&B Sector

at  Randstad

Our client is an iconic and reputable organisation within the Consumer F&B Luxury sector. Their portfolio consists of world-renowned, award-winning brands and is consumed by millions worldwide.
Reporting to the Marketing Manager based in Singapore,

You are responsible for planning and executing the trade marketing strategies and plans for the assigned category and brand portfolio. Other responsibilities are:

• Manage Trade Marketing initiatives for the on / off premise business.
• Analyse both internal and external sales retail data) to identify distribution gaps, threats, and opportunities for the channels / retailers in your assigned portfolio.
• Develop, plan and execute channel strategies and trade promotions for the key accounts and trade channel to achieve sales objectives. Ensure these strategies are in tandem with the positioning and potential of the accounts / channels.
• Monitor competitive activities and submit monthly report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.
• Interact with Sales & Marketing regarding deadlines / lead time required for promotions, pack / price changes, new products, POSM and others in order to ensure on-time and effective implementation.
• Monitor and implement price surveys on selected competitive brands to track and graph trends over periods of time, for purposes of recommending pricing strategies based on information received.
• Consolidate internal price control program for your assigned product categories and administering pricing alignment between Key accounts.
• To support new product launches via new distribution tracking, planograms, in-store visibility drive and timely roll-out in the trade.

Skills needed

• Degree holder with formal business qualifications or equivalent
• Minimum 5 years working experience in trade marketing, sales and/or brand marketing from FMCG F&B / Wine & spirits knowledge
• Proven activation & event management abilities
• Must possess excellent communication, analytical, creative and computer skills – excellent in PowerPoint, Excel
• English & Mandarin fluency

• Manage Trade Marketing initiatives for the on / off premise business.
• Analyse both internal and external sales retail data) to identify distribution gaps, threats, and opportunities for the channels / retailers in your assigned portfolio.
• Develop, plan and execute channel strategies and trade promotions for the key accounts and trade channel to achieve sales objectives. Ensure these strategies are in tandem with the positioning and potential of the accounts / channels.
• Monitor competitive activities and submit monthly report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.
• Interact with Sales & Marketing regarding deadlines / lead time required for promotions, pack / price changes, new products, POSM and others in order to ensure on-time and effective implementation.
• Monitor and implement price surveys on selected competitive brands to track and graph trends over periods of time, for purposes of recommending pricing strategies based on information received.
• Consolidate internal price control program for your assigned product categories and administering pricing alignment between Key accounts.
• To support new product launches via new distribution tracking, planograms, in-store visibility drive and timely roll-out in the trade