Associate Brand Manager

at  LEGO

JOB DESCRIPTION

The amazing team of marketers, who is building and developing the LEGO brand in MEA region is currently looking for an Associate Brand Manager! The objective is to recruit new consumers and shopper and to ignite love for our brand in hearts of kids and adults - especially! Do you want to you join to this great journey?

• developing and carrying out highly impactful and efficient marketing programs focusing on the Adult portfolio
• recommending local marketing strategies and tactics
• giving input to the BU marketing strategy and country forecast/sales planning
• identifying and driving local market opportunities (digital, partnership, PR, event, co-promotion, competitions, etc.)
• tracking results vs. goals and lead analysis of business drivers to adjust plans
• working closely with local sales teams to ensure successful implementation of marketing plans
• material development and execution of consumer events, events management including set up, execution and post event analysis
• localization of centrally developed campaigns TV, print, internet or development of tailored made activates
• building local insights about consumer and shopper
• briefing and creating the ATL plan in cooperation with local media agencies