Associate Digital Marketing Manager – Paid Search (SEM)

at  Thermo Fisher Scientific

HOW WILL YOU MAKE AN IMPACT?

We are looking for a passionate digital marketer who will be responsible for planning, launching, maintaining, updating and optimizing paid search/SEM campaigns in support of the global SEM efforts for the Biosciences Division, nested under the Life Sciences and Laboratory Products Group (LSLPG). This role will be part of a highly matrix environment and will be collaborating with large, diverse teams across our company and the globe.
Location: Onsite at: Carlsbad, CA; Eugene, OR or Rockford, IL or remote US
The ideal candidate has extensive hands-on and enterprise-level expertise in SEM and a firm understanding of other digital channels like SEO, Programmatic Display, Email or Social Media. The successful Marketing Specialist III is proactive, analytical, and constantly looking for new opportunities to improve performance and efficiency, driving automation and solutions at scale.This is an opportunity to handle large advertising budgets and achieve results in a collaborative and successful digital marketing team using industry leading platforms. Make a difference in the world through innovative and analytical campaign optimization!

REQUIRED EXPERIENCE:

• 3+ years experience in B2C or B2B digital marketing, advertising or eCommerce
• Advanced understanding of SEM using Google Ads, Bing Ads or other paid search engines
• Advanced experience with bid management platforms (e.g. Adobe Media Optimizer, Kenshoo, Marin, DoubleClick or Search Ads 360)
• Proven track record of creating, optimizing and reinventing campaigns to constantly improve results
• Strong Excel skills, ability to manage and update campaigns via bulk upload process
• Experience with analytics tools (e.g. PowerBI, Adobe Analytics)
• Experience prioritizing multiple strategic clients including ownership and oversight of large budgets

PREFERRED EXPERIENCE:

• Experience with keyword research tools (e.g. Moz, SEMRush, Conductor)
• Experience with DMP management, including 1st party, 2nd party and 3rd party data
• Experience with backlog management tools (e.g. WorkFront, Jira)

KNOWLEDGE, SKILLS, ABILITIES:

• Excellent communication skills
• Ability to present to a variety of business partners and leadership
• Analytical and problem-solving skills and ability to analyze large data sets from multiple sources
• Use data and dashboards and communicate keen insights on improving critical metrics
• Strong time management, planning and prioritization skills
• Self-starter who identifies and leads process or channel improvement efforts
• Standout colleague with a positive demeanor who goes above and beyond to accomplish business objectives
• Attention to detail
• Experience in agile methodology within a marketing organization is a plus
  Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one global team of 100,000 colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
  Apply today! http://jobs.thermofisher.com
  Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

• Collaborate with team members to develop, implement, measure and optimize SEM campaigns, aligned with business goals
• Track critical metrics and budgets with established dashboards and pacing files
• Find a better way every day, use automation and focus on solutions that scale
• Lead multiple, simultaneous projects, prioritizing based on performance impact and team focus areas
• Provide project status updates to your partners to set expectations on timelines, communicate accomplishments, open questions and risks
• Test, evaluate and implement new strategies and technologies, as well as influence the wider corporate marketing organization to adopt and deploy emerging digital marketing tactics and technologies
• Align with regional digital partners to understand regional needs and bring the global strategy to life
• Respond quickly to shifts in the industry, in the regions or on a global level
• Lead knowledge sharing sessions on the SEM channel (e.g. standard methodologies, strategy, industry updates, etc.)
• Participate in scrum ceremonies and follow agile principles as part of an agile team, using project management software