Associate Digital Media Director

at  MEDIATROPY PTE LTD

ABOUT MEDIATROPY

Mediatropy is an independent award-winning full service Digital Agency with over 70 people across offices in Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, Hong Kong and Shanghai. We provide full marketing service (Strategy, Creative Content, Web Development, Paid Media, Data & Analytics, SEO/SEM and Social) to a diversified clientele, specialising in anything from hospitality, F&B, education to financial services. We are passionate about cultures, work life balance, craft elevation and a strong dose of personal development.

JOB DESCRIPTION

As the Associate Director of Digital Media, you will be responsible for overseeing the strategic planning, execution, and optimization of our digital media campaigns. You will lead a team of digital media specialists to drive brand awareness, engagement, and conversion across various digital platforms.

QUALIFICATIONS:

• Minimum of 6-8 years of experience in digital media planning, buying, and optimization, with a proven track record of driving results in a fast-paced, dynamic environment.
• 3 years of experience in team leadership and management, with demonstrated ability to inspire, motivate, and develop high-performing teams.
• Strong analytical skills and proficiency in digital media analytics tools (e.g., Google Analytics, Adobe Analytics) to track, measure, and analyze campaign performance.
• Excellent communication and collaboration skills, with the ability to effectively interact with cross-functional teams and external partners.
• Strategic thinker with a creative mindset and a passion for innovation, with the ability to develop and execute data-driven, customer-centric digital media strategies.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously and meet tight deadlines.
• Proficiency in digital media platforms and technologies, including but not limited to display advertising, paid search, social media advertising, programmatic buying, and mobile marketing.

• Develop and execute comprehensive digital media strategies to achieve business objectives and drive revenue growth.
• Lead and mentor a team of digital media specialists, providing guidance, feedback, and support to maximize their performance and professional development.
• Collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure alignment and integration of digital media initiatives with overall marketing efforts.
• Manage digital media budgets, forecasts, and performance metrics, ensuring efficient allocation of resources and optimization of ROI.
• Stay current with industry trends, emerging technologies, and best practices in digital media, and recommend innovative strategies to maintain competitive advantage.
• Conduct regular analysis and reporting on campaign performance, identifying insights and opportunities for optimization and improvement.
• Foster strong relationships with external partners, agencies, and vendors to enhance capabilities and maximize campaign effectiveness.
• Drive continuous improvement and innovation in digital media processes, tools, and technologies to streamline workflows and enhance operational efficiency.