Associate Director, Media Strategy and Operations

at  Johnson Johnson

WHO WE ARE

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.
Role reports to: APAC SoBG, Media and Creative Strategy Director
Location: Singapore
Travel %: 15
What you will do
The Media and Science of Brand Growth Team sits within the APAC Growth Office and is intended to drive the application of the Science of Brand Growth (SoBG) in Pacific in addition to step-changing Kenvue’s marketing strategy and regional approach for media, content, and data, to enable measurable outcomes tied to marketing effectiveness beyond ROI and unlock marketing impact for the Kenvue regional P&L.
This role represents Pacific in the global Science of Brand Growth team and will play a key role to lead the media strategy and capabilities design and implementation, with in-depth market understanding to connect the dots and drive synergy across initiatives. The person will prioritize the media strategy & infrastructure, execute the program roll out, identify relevant pilots that can then be executed at scale.
In addition, this role focuses on efforts to build the Kenvue portfolio brands equity and balance Media ROIs and reach through initiatives like key partnerships for future proofing, and measurement for marketing effectiveness. Regional and local stakeholders’ enablement to unlock capabilities and drive a new culture against this transformation workstream.
The person in this role will be an industry leader with strong external relationships and a track record of delivering innovative approaches and strategies to building brand via marketing strategy related to media that balance driving both KPIs of brand equity and ROI.
Key Responsibilities

Specifically, the role will be responsible for:

• Deliver strong end–to-end marketing spend deployment with Working and non-working media balanced for growth and a digital first landscape
• Drive media agency scope and impact leveraging key global and/or regional media partnerships, deal negotiation, and/or joint business plan development (media agency, Google, Facebook, etc) to deliver business growth and KPIs
• Creating new operational frameworks, business/marketing KPI’s, and executional models, seeking new ways to optimize the organization’s media model to increase effectiveness and efficiencies.
• Maximize working media ROI impact for Kenvue and help Kenvue brands invest sufficiently & strategically to build HH penetration with mental availability with consumers by designing, tracking, and sharing optimum marketing investment models
• Focus on delivering digital media innovation, leveraging industry leading technologies and capitalizing on various 1P/2P/3P data signals. Support in the creation of approach for the future of marketing against media wastage, cookie less future and media contingency planning
• Action category and competitive insights to drive consumer centricity and operational quality.
• Investigating and identifying capabilities needed for future growth over the next 18 months, and vendor onboarding and management. This may include capabilities ranging Ad tech, Mar tech, 3rd party data signals, custom data signals to drive incremental performance uplift, or new approaches to Precision marketing.
• Design and develop a robust media operational infrastructure and data foundation with Digital Analytics, agencies, and IT, embed data into our marketing investment decisions and develop media reporting to enable E2E “performance model.” Develop workflows (KPIs, baselines, opportunity value, cadence and next best action) and streamline tools, processes and sources for easy, actionable insights and real-time utility.
• Identify, evolve, and consolidate performance analytics and KPIs (Metrics that Matter) and toolsets
• Upskilling through formal and informal training as well as by leading a robust community of practice. Ensure teams are informed on the latest industry trends, shifts & opportunities.

Qualifications
What we are looking for

Required Qualifications

• Bachelor’s degree, MBA or master’s preferred.
• Minimum of 10 years of experience in a corporate media/media agency or similar environment driving digital marketing innovation projects, precision/performance marketing, implementation of Ad tech/Mar tech and a strong track record of realizing business impact and thought leadership.
• Minimum of 10 years of progressive media experience, expertise in adtech/programmatic, digital marketing technology infrastructure, and a strong track record of realizing business impact and thought leadership.
• CPG, Beauty, or Selfcare industry experience as a marketer, publisher/partner or via an agency is preferred . Previous experience in regional roles or multi-market management is preferred.
• Demonstrated financial acumen in making effective business decisions & project management experience is required.
• Track record of project management success, identifying and implementing new business opportunities, measuring and delivering in-market results
• Some understanding digital transformation for marketing and media is preferred
• Experience in media planning and buying, including streamlining media operations and an understanding of how to apply identity solutions and ad technologies/programmatic to the media ecosystem for performance marketing outcomes.
• Demonstrated understanding of, and ability to shape, audience-first, data-driven media strategies, delivery, measurement, and optimization through analytics. Inclusive of digital and traditional channels, audience development, eCommerce, Brand Safety and key inventory/technology partners.
• Deep understanding of the role digital media plays in consumer experience. Fluency in data, digital ecosystems and the digital marketing funnel.
• Proven success in developing strategic agency/client partnerships to build long term brand health and business is required.
• Strong understanding of martech/adtech stacks tools and capabilities necessary to work with big data across the organization
• Deep understanding of key media players such as Google, Meta, Tiktok
• Strong working knowledge of digital advertising workflow, measurement, optimization, and testing methods
• Excellent written and verbal communication skills including conducting executive level presentations
• Previous experience working with large brands/budgets and managing projects of scale
• Excellent project management skills; strong attention to detail and cross-team coordination
• Proficiency in Excel (Pivot Tables, VLookups, etc) and data visualization tools such as Tableau or Microsoft PowerBI
• Comfortable learning about and implementing new technologies to improve marketing effectiveness and efficiency.
• Demonstrated understanding of, and ability to shape, audience-first, data-driven media strategies, delivery, measurement, and optimization through analytics.
• Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles
• Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is required. Proven success in developing strategic agency/client partnerships to build long term brand health and business is required
• Deals well with shaping direction in a new area and building modern capability with limited guidance. Proven leadership ability to motivate and manage cross-functional teams across a matrix organization. Exceptional networker connecting broadly across the organization and across countries.
• Exceptional business communication skills: demonstrated ability to communicate complex messages to diverse audiences; thinks in a structured way, able to set priorities across a multitude of opportunities; comfortable with ambiguity.
• Agile mindset & strong analytical skills. Analytical and ability to make recommendation grounded in marketing and business insights and judgement

Desired Qualifications

• Experience in Corporate Media for CPG/Beauty brands, Media Industry
• Experience in negotiating with partners to bring value to the region and brands.
• Knowledge of the Martech/AdTech/Digital Media vendor landscape and innovation opportunities.

• Deliver strong end–to-end marketing spend deployment with Working and non-working media balanced for growth and a digital first landscape
• Drive media agency scope and impact leveraging key global and/or regional media partnerships, deal negotiation, and/or joint business plan development (media agency, Google, Facebook, etc) to deliver business growth and KPIs
• Creating new operational frameworks, business/marketing KPI’s, and executional models, seeking new ways to optimize the organization’s media model to increase effectiveness and efficiencies.
• Maximize working media ROI impact for Kenvue and help Kenvue brands invest sufficiently & strategically to build HH penetration with mental availability with consumers by designing, tracking, and sharing optimum marketing investment models
• Focus on delivering digital media innovation, leveraging industry leading technologies and capitalizing on various 1P/2P/3P data signals. Support in the creation of approach for the future of marketing against media wastage, cookie less future and media contingency planning
• Action category and competitive insights to drive consumer centricity and operational quality.
• Investigating and identifying capabilities needed for future growth over the next 18 months, and vendor onboarding and management. This may include capabilities ranging Ad tech, Mar tech, 3rd party data signals, custom data signals to drive incremental performance uplift, or new approaches to Precision marketing.
• Design and develop a robust media operational infrastructure and data foundation with Digital Analytics, agencies, and IT, embed data into our marketing investment decisions and develop media reporting to enable E2E “performance model.” Develop workflows (KPIs, baselines, opportunity value, cadence and next best action) and streamline tools, processes and sources for easy, actionable insights and real-time utility.
• Identify, evolve, and consolidate performance analytics and KPIs (Metrics that Matter) and toolsets
• Upskilling through formal and informal training as well as by leading a robust community of practice. Ensure teams are informed on the latest industry trends, shifts & opportunities